Share of global mobile users making in-game purchases 2016, by platform

Percentage of mobile users making in-game purchases on a monthly basis worldwide as of May 2016, by platform

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Release date

July 2016

Region

Worldwide

Survey time period

April and May 2016

Supplementary notes

Data is based on 1,000 apps that have in-app purchase activity with over 100 million unique users and over 30 million measured purchase events.

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