Share of global mobile users making in-game purchases 2016, by platform

The statistic shows the percentage of global gamers who make in-game purchases as of May 2016. It was found that 4.1 percent of iOS device users made in-game purchases in the measured period, compared to 3.2 percent of Android users. The global average was 3.5 percent.

Percentage of mobile users making in-game purchases on a monthly basis worldwide as of May 2016, by platform

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Release date

July 2016



Survey time period

April and May 2016

Supplementary notes

Data is based on 1,000 apps that have in-app purchase activity with over 100 million unique users and over 30 million measured purchase events.

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Statistics on "Gaming monetization"

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