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Brand vs. price awareness when buying jeans in Germany 2011-2016

What is more important to you when buying jeans: brand or price?

by Statista Research Department, last edited Nov 16, 2016
Brand vs. price awareness when buying jeans in Germany 2011-2016 This statistic shows the results of a survey concerning the brand and price awareness when buying jeans in Germany from 2013 to 2016. During the 2016 survey period it was found that 37 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.
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What is more important to you when buying jeans: brand or price?

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