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Italy: incidence of mobile devices on total online purchases 2013- 2018
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Italy: incidence of mobile devices on total online purchases 2013- 2018
Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type
by Statista Research Department,
last edited
Aug 1, 2019
The incidence rate of purchases through mobile device (tablet and smartphone) on total e-commerce purchases in Italy increased steadily from 2013 to 2018. Over the period of consideration, purchases via smartphone increased from barely six percent to over 26 percent of total online purchase in Italy. During the same period, purchase using a tablet fluctuated slightly but remained stable, accounting for approximately five percent of the total.
Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type
| Tablet | Smartphone | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Tablet | Smartphone | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
Aug 1, 2019
The incidence rate of purchases through mobile device (tablet and smartphone) on total e-commerce purchases in Italy increased steadily from 2013 to 2018. Over the period of consideration, purchases via smartphone increased from barely six percent to over 26 percent of total online purchase in Italy. During the same period, purchase using a tablet fluctuated slightly but remained stable, accounting for approximately five percent of the total.
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- Release date
- November 2018
- Region
- Italy
- Survey time period
- 2013 to 2018
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Italy
- Survey time period
- 2013 to 2018
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Statistics on "Online shopping in Italy "
- Market overview
The most important statistics
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
- Distribution of e-commerce turnover in Italy in 2019, by sectorDistribution of e-commerce turnover in Italy 2019, by sector
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- E-commerce B2C market value in Italy in 2014 and 2018 (in million euros)Italy: e-commerce B2C market value in Italy 2014-2018
- E-commerce B2C market share in Italy in 2014 and 2018, by deviceItaly: e-commerce B2C market share in Italy 2014-2018, by device
- Most popular online stores in Italy in 2018, by e-commerce net sales (in million U.S. dollars)Italy: top 10 online stores 2018, by net sales
- Distribution of the value of e-commerce purchases in Italy in 2018 and 2019, by typeDistribution of value of e-commerce purchases in Italy 2018-2019, by type
- Ecommerce users
The most important statistics
- Value of e-commerce purchases of Italian consumers from 2015 to 2019 (in million euros)Value of e-commerce purchases of Italian consumers 2015-2019
- Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)Number of e-commerce users in Italy 2018, by purchase frequency
- Share of e-commerce consumers in Italy 2018Share of e-commerce consumers in Italy 2018
- Most popular online shopping categories among digital consumers in Italy in 2018Most popular online shopping categories among digital consumers 2018
- Share of female users using internet for online shopping in Italy in 2018, by frequency Share of female online shopping users in Italy 2018, by frequency
- Share of male users using Internet for online shopping in Italy in 2018, by frequency Share of online shopping male users in Italy 2018
- Share of goods purchased online by male customers in Italy in 1st quarter 2018, by productShare of goods purchased online by male customers in Italy Q1 2018, by product
- Share of goods purchased online by female customers in Italy in 1st quarter 2018, by productShare of goods purchased online by female customers in Italy Q1 2018, by product
- Demographics
The most important statistics
- Distribution of population purchasing online in Italy in 1st quarter 2018, by age Distribution of e-commerce users in Italy Q1 2018, by age
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age groupDistribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Distribution of e-commerce customers in Italy in 1st quarter 2018, by education levelDistribution of e-commerce customers in Italy Q1 2018, by educational level
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by education levelDistribution of regular e-commerce customers Q1 2018, by education level
- Average age of online customers in Italy in 1st quarter of 2018, by product category Average age of online shoppers in Italy Q1 2018, by product category
- Mobile shopping
The most important statistics
- Distribution of e-commerce purchases in Italy in 2019, by device Distribution of e-commerce purchases in Italy 2019, by device
- E-commerce B2C market share in Italy in 2014 and 2018, by deviceItaly: e-commerce B2C market share in Italy 2014-2018, by device
- Share of consumers who prefer mobile purchases in comparison to the European average in Italy in 2019Italy: share of consumers who prefer mobile purchases 2019
- Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device typeItaly: incidence of mobile devices on total online purchases 2013- 2018
- Reason why consumers prefer mobile purchases in Italy in 2019Italy: reason why consumers prefer mobile purchases 2019
- Distribution of online buyers purchasing via mobile devices in Italy in 1st quarter 2018, by age groupItaly: share of users purchasing online via mobile devices Q1 2018, by age group
- Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product categoryItaly: penetration rate of mobile e-commerce on total e-commerce 2018, by product
- Payment methods
The most important statistics
- Number of domains of online payment platforms in Italy in 2019Number of domains of leading online payment platforms in Italy 2019
- Market share of leading ten online payment platforms in Italy in 2019Market share of leading ten online payment platforms 2019
- Most common methods of payment for online purchases in Italy in 2019Preferred methods of payment for online purchases in Italy 2019
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
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- Individuals using search engines in Italy 2017, by device
- Users looking for product information online in Italy 2017, by device
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- Italy: smartphones & tablets usage in 2017, by activity
- Individuals accessing the internet in Italy 2017, by device
- Knowledge of online merchants in Italy Q1 2018, by reason
- Individuals checking e-mails in Italy 2017, by device
- Smartphones & tablets usage: social renters in the United Kingdom in 2014, by age
- Breakdown of smart device users in China 2015, by region
- Smartphone and tablet users in Western Europe (EU-5) 2014
- Breakdown of smart device users in China 2015, by gender
- Attitude on whether devices make children less lonely in the UK in 2015
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- E-commerce in Colombia
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Statistics on "Online shopping in Italy "
- E-commerce turnover in Italy 2009-2018
- Distribution of e-commerce turnover in Italy 2019, by sector
- E-commerce revenue in Italy 2017-2023, by segment
- Total retail e-commerce revenue in Italy 2017-2023
- Italy: e-commerce B2C market value in Italy 2014-2018
- Italy: e-commerce B2C market share in Italy 2014-2018, by device
- Italy: top 10 online stores 2018, by net sales
- Distribution of value of e-commerce purchases in Italy 2018-2019, by type
- Sales value of Italian e-commerce websites 2017-2019, by origin of customer
- Distribution of regular e-commerce customers Q1 2018, by education level
- Italy: incidence of mobile devices on total online purchases 2013- 2018
- Value of e-commerce purchases of Italian consumers 2015-2019
- Number of e-commerce users in Italy 2018, by purchase frequency
- Share of e-commerce consumers in Italy 2018
- Most popular online shopping categories among digital consumers 2018
- Share of female online shopping users in Italy 2018, by frequency
- Share of online shopping male users in Italy 2018
- Share of goods purchased online by male customers in Italy Q1 2018, by product
- Share of goods purchased online by female customers in Italy Q1 2018, by product
- Distribution of e-commerce users in Italy Q1 2018, by age
- Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Distribution of e-commerce customers in Italy Q1 2018, by educational level
- Average age of online shoppers in Italy Q1 2018, by product category
- Distribution of e-commerce purchases in Italy 2019, by device
- Italy: share of consumers who prefer mobile purchases 2019
- Italy: reason why consumers prefer mobile purchases 2019
- Italy: share of users purchasing online via mobile devices Q1 2018, by age group
- Italy: penetration rate of mobile e-commerce on total e-commerce 2018, by product
- Number of domains of leading online payment platforms in Italy 2019
- Market share of leading ten online payment platforms 2019
- Preferred methods of payment for online purchases in Italy 2019
- Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
- Individuals using search engines in Italy 2017, by device
- Users looking for product information online in Italy 2017, by device
- Individuals listening to music in Italy 2017, by device
- Average internet connection speeds in Italy 2018, by type
- Social media users by device in Italy 2017
- Italy: smartphones & tablets usage in 2017, by activity
- Individuals accessing the internet in Italy 2017, by device
- Knowledge of online merchants in Italy Q1 2018, by reason
- Individuals checking e-mails in Italy 2017, by device
- Smartphones & tablets usage: social renters in the United Kingdom in 2014, by age
- Breakdown of smart device users in China 2015, by region
- Smartphone and tablet users in Western Europe (EU-5) 2014
- Breakdown of smart device users in China 2015, by gender
- Attitude on whether devices make children less lonely in the UK in 2015
- Breakdown of smart device users in China 2015, by age
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