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App install vs. mobile web ad reach on Instagram and Pinterest 2016

This statistic presents the distribution of app install and mobile web ads impressions on Instagram and Pinterest as of the second quarter of 2016. During the measured period, app install ads accounted for 26 percent of ad impressions on Instagram.

iOS app install and mobile web ads impressions on Instagram and Pinterest as of 2nd quarter 2016

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Sources

Release date

September 2016

Region

Worldwide

Survey time period

2nd quarter 2016

Special properties

iOS only

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Statistics on "Mobile apps in the United Kingdom (UK)"

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