Market demand of clothing in Malaysia 2011-2018

The market demand for clothing in Malaysia was estimated to reach seven billion U.S. dollars in 2018. This is in part fueled by demand from the growing middle-class with more disposable income to spend on consumer goods such as clothing. Malaysia’s clothing market demand is also fueled by the growth of the modest fashion industry.

Boom in modest fashion

In 2015, Muslim women globally spent 44 billion U.S. dollars on modest wear - clothing that is contemporary and fashionable, while still meeting the religious requirements for Muslim women. With 61 percent of its population as of 2018 being Muslim, Malaysia is one of the biggest markets for modest fashion, not only as consumers and importers, but also as exporters. In 2017, Malaysia’s halal-conforming clothing exports to the Organization of Islamic Cooperation (OIC) countries amounted to 0.37 percent of all apparel exports there. While this is a modest share, the rise of homegrown Malaysian modest wear designers, many of whom have showcased on renowned catwalks such as the London Fashion Week, helps to contribute to a positive outlook for the Malaysian clothing market.

Market demand of clothing in Malaysia from 2011 to 2018

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Release date

February 2015



Survey time period

2011 to 2013

Supplementary notes


Figures have been rounded.

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