Top reasons organizations are using social networking websites for staffing in 2008 and 2011*

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20112008
To recruit passive job candidates who might not otherwise apply or be contacted by the organization84%69%
Less expensive than other methods of recruiting job candidates67%-
To increase employer brand and recognition60%35%
To target a specific job level to recruit or contact (e.g. entry-level, managers, executives, etc.)54%40%
Can target job candidates with a very specific set of skills52%38%
© Statista 2017

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About This Statistic

This survey details the reasons companies use social networking websites for recruitment in 2008 and 2011. 67 percent of respondents in 2011 stated that they used this method of recruitment because it is less expensive than other methods.

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