Reasons companies use social networking websites for recruitment 2008-2011

This survey details the reasons companies use social networking websites for recruitment in 2008 and 2011. 67 percent of respondents in 2011 stated that they used this method of recruitment because it is less expensive than other methods.

Top reasons organizations are using social networking websites for staffing in 2008 and 2011*

Characteristic	2011	2008
To recruit passive job candidates who might not otherwise apply or be contacted by the organization	84%	69%
Less expensive than other methods of recruiting job candidates	67%	-
To increase employer brand and recognition	60%	35%
To target a specific job level to recruit or contact (e.g. entry-level, managers, executives, etc.)	54%	40%
Can target job candidates with a very specific set of skills	52%	38%

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Release date

June 2011

More information

Region

Worldwide

Survey time period

2008 and 2011

Number of respondents

125 (2008) / 277 (2011)

Special properties

HR professionals with the job function of recruitment/staffing

Method of interview

Email survey

Supplementary notes

* Survey data excludes those respondents who indicated their organization did not use social networking websites to recruit potential job candidates.

2008 data are taken from SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July–September).

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