Top reasons organizations are using social networking websites for staffing in 2008 and 2011*

Reasons companies use social networking websites for recruitment 2011 This survey details the reasons companies use social networking websites for recruitment in 2008 and 2011. 67 percent of respondents in 2011 stated that they used this method of recruitment because it is less expensive than other methods.
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20112008
To recruit passive job candidates who might not otherwise apply or be contacted by the organization84%69%
Less expensive than other methods of recruiting job candidates67%-
To increase employer brand and recognition60%35%
To target a specific job level to recruit or contact (e.g. entry-level, managers, executives, etc.)54%40%
Can target job candidates with a very specific set of skills52%38%
20112008
To recruit passive job candidates who might not otherwise apply or be contacted by the organization84%69%
Less expensive than other methods of recruiting job candidates67%-
To increase employer brand and recognition60%35%
To target a specific job level to recruit or contact (e.g. entry-level, managers, executives, etc.)54%40%
Can target job candidates with a very specific set of skills52%38%
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Description Source More information
This survey details the reasons companies use social networking websites for recruitment in 2008 and 2011. 67 percent of respondents in 2011 stated that they used this method of recruitment because it is less expensive than other methods.
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Release date
June 2011
Region
Worldwide
Survey time period
2008 and 2011
Number of respondents
125 (2008) / 277 (2011)
Special properties
HR professionals with the job function of recruitment/staffing
Method of interview
Email survey
Supplementary notes
* Survey data excludes those respondents who indicated their organization did not use social networking websites to recruit potential job candidates.

2008 data are taken from SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies (2008, July–September).

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