Daily social media usage in Sweden 2010-2019

Social media usage in Sweden became more and more common over the past decade. The share of users constantly increased, starting at 28 percent of respondents in 2010 and reaching as many as 65 percent of the interviewed Swedes as of 2019. The percentage points had, therefore, more than doubled.

Which platforms do Swedes use? 

  As of 2019, LinkedIn was used by 24 percent of the Swedish respondents to a survey on social media usage. WhatsApp and Snapchat were slightly more commonly used, whereas both YouTube and Instagram had close to 60 percent of respondents using them. However, the leader that year was Facebook. 74 percent of the respondents reported to have used this network and it ranked, therefore as the most broadly used platform among Swedes.

Worldwide figures

  Facebook is among the most increasingly popular social media not only in Sweden, but also worldwide. The number of monthly active Facebook users worldwide constantly increased. People seemed to be involved in the platform, and with Facebook Stories being introduced in 2017, the most popular Facebook story genre in 2019 appeared to be politics. Other topics with high interaction rate globally were general interest, death and science.

Daily social media usage rate in Sweden from 2010 to 2019

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Release date

October 2019



Survey time period

February to March, 2019

Number of respondents

2,760 respondents

Age group

12 years and older

Method of interview

Online survey

Supplementary notes

1,701 respondents participated through an online survey and 1,302 respondents participated in telephone interviews

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Statistics on "Social media usage in Sweden"

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