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Daily social media usage rate in Sweden from 2010 to 2016

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Datalabels
Share on Social Media
Description Source More information
This survey displays the daily social media usage rate in Sweden from 2010 to 2016. The share of users accessing various social media platforms on a daily basis has increased in this time period. From 2010 to 2016 the share of daily users grew by 30 percent. In 2016, the rate was at 58 percent of social media users. Younger individuals were the most active daily users as the daily social media usage rate was highest among 16 to 25 year olds in Sweden in 2016. Women were also engaging on social media more often than men in Sweden. Among Swedish pupils from 11 to 13 years old, 70 percent of girls were using social media daily, while the same number for boys was at 42 percent.
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Release date
October 2016
Region
Sweden
Survey time period
2010 to 2016
Number of respondents
ca. 3,000 each year
Age group
12 years and older
Method of interview
Telephone interviews and online survey

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