Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions)

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Number of people in millions

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This statistic shows the results of a survey on discount campaigns and prize competitions on social networks in Germany from 2013 to 2014. In 2013, there were about 2.34 million people among the German-speaking population aged 14 and older, who were members of a social network and stated to search for discount campaigns, prize competitions and similar on the profile pages of companies.
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Release date
October 2014
Survey time period
2013 to 2014
Age group
14-69 years
Special properties
German-speaking members of a social network
Method of interview
Face-to-face interview
Supplementary notes
Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million

Information on target group "German-speaking persons, who are members of a social network":
2013: projected to 28.18 million people
2014: projected to 28.13 million people

This question was phrased by the source as follows: "Would you tell me how you use social networks, what you do in social networks? Please choose from this list. - search for discount campaigns, prize competitions etc. on the profile pages of companies."
(Original German question: "Darf ich fragen, wofür Sie soziale Netzwerke nutzen, was Sie in sozialen Netzwerken alles machen? Bitte sagen Sies mir nach dieser Liste. - Auf den Profilseiten von Unternehmen nach Rabattaktionen, Gewinnspielen usw. suchen.")

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