• Leading private label categories in the U.S. based on sales, 2016

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Leading private label categories in the U.S. 2016, based on sales

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Leading private label categories in the United States in 2016, based on sales (in billion U.S. dollars)*

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	Sales in billion U.S. dollars
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About This Statistic

This statistic shows leading private label categories in the United States in 2016, based on sales. In that year, cheese was the fourth largest private label category in the United States, claiming sales of about 6.5 billion U.S. dollars.

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U.S. private label market: coffee and tea products' dollar sales by segment 2016

U.S. dollar sales of private label cookies & crackers 2016, by segment

Leading private label categories in supermarkets in the U.S. based on sales 2016

U.S. unit sales of private label pet care products by segment 2016

U.S. unit sales of private label syrup and honey 2017, by segment

Fastest growing private label categories among U.S. stores 2016, by unit sales

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Statistics on "Private label market in the U.S."

Overview

The most important statistics

Total store brand dollar sales volume in the United States from 2013 to 2016 (in billion U.S. dollars)Total store brand dollar sales in the U.S. 2013-2016
Total store brand dollar sales volume in the United States from 2013 to 2016, by channel (in billion U.S. dollars)Total store brand dollar sales in the U.S. 2013-2016, by channel
Store brand dollar sales share in the United States in 2016, by channelStore brand dollar sales share in the U.S. 2016, by channel
Private label product expenditure among households in the U.S. in 2016, by ethnicity (in U.S. dollars) Private label product expenditure among U.S. households 2016, by ethnicity

Private Label Retail

The most important statistics

Leading private label categories in supermarkets in the United States in 2016, based on sales (in billion U.S. dollars)Leading private label categories in supermarkets in the U.S. based on sales 2016
Leading private label categories in the United States in 2016, based on sales (in billion U.S. dollars)*Leading private label categories in the U.S. 2016, based on sales
Leading private label categories in the United States in 2016, based on unit volume (in billions)*Leading private label categories in the U.S. 2016, based on unit volume
Fastest-growing private label food categories among stores in the United States in 2017, based on dollar salesU.S. fastest-growing private label food categories based on dollar sales 2017
Fastest-growing private label beverage categories among stores in the United States in 2017, based on dollar salesU.S. fastest-growing private label beverage categories based on dollar sales 2017
Dollar share of private label sales in the United States in 2016, by departmentDollar share of private label sales in the U.S. 2016, by department
Organic store brand sales in the United States in 2016, by category (in million U.S. dollars)Organic private label sales in the U.S. 2016, by category
Fastest growing private label non-food categories among stores in the United States in 2016, based on dollar sales*Fastest growing private label categories among U.S. stores 2016, by dollar sales

Private Label Products, by Category

The most important statistics

Dollar sales of private label breakfast food in the United States in 2016, by category (in million U.S. dollars)U.S. private label market: breakfast food dollar sales by category 2016
Unit sales of private label breakfast food in the United States in 2016, by category (in million units)U.S. private label market: breakfast food unit sales by category 2016
Dollar sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million U.S. dollars)U.S. dollar sales of private label baked goods and desserts 2016, by segment
Unit sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million units)U.S. unit sales of private label baked goods and desserts 2016, by segment
Dollar sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*U.S. dollar sales of private label cookies & crackers 2016, by segment
Unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in millions)*U.S. unit sales of private label cookies & crackers 2016, by segment
Dollar sales of the private label syrup and honey category in U.S. retail stores in 2017, by segment (in million U.S. dollars)U.S. dollar sales of private label syrup and honey 2017, by segment
Unit sales of the private label syrup and honey category in U.S. retail stores in 2017, by segment (in million units)U.S. unit sales of private label syrup and honey 2017, by segment

Consumer Behavior

The most important statistics

How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?Private label awareness of millennials on food products in the U.S. 2015
Do you prefer national or private label/store brands when purchasing fresh meat and poultry?U.S. consumers' brand type preference of fresh meat and poultry purchases 2016
Do you prefer national or private label/store brands when purchasing processed meat and poultry?U.S. consumers' brand type preference of processed meat and poultry purchases 2016
U.S. population: How many packages of store brand cookies have you eaten in the last 30 days?Packages of store brand cookies eaten in the U.S. 2016
U.S. population: How many times have you used store brand shampoo in the last 7 days?Usage frequency of store brand shampoo in the U.S. 2016
U.S. population: How many times have you used store brand deodorant / anti-perspirant in the last 7 days?Usage frequency of store brand deodorant / anti-perspirant in the U.S. 2016

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Private label market in the U.S.

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Leading private label categories in the U.S. 2016, based on sales

Leading private label categories in the United States in 2016, based on sales (in billion U.S. dollars)*

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About This Statistic

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Statistics on "Private label market in the U.S."

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Private label market in the U.S.

Private label market in the U.S.

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