Moms' in-store smartphone activities in Canada 2015-2016

The statistic presents the leading in-store smartphone activities according to mothers in Canada from 2015 to 2016. It was found that 49 percent of responding moms in the country searched for or read product reviews on their smartphones while shopping in-store in the last measured period.

Leading in-store smartphone activities according to mothers in Canada from 2015 to 2016

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Source

Release date

April 2016

Region

Canada

Survey time period

2015 to 2016

Number of respondents

1,117 respondents

Age group

18 years and older

Special properties

new and expecting moms (with children newborn to 5 years old) and women trying to conceive

Supplementary notes

Original question: "How do you use your smartphone when in-store?"

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Statistics on "Mobile internet usage in Canada"

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