Levels of comfort with data collection by online marketplaces in Luxembourg 2016

This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in Luxembourg as of April 2016. During the survey period, it was found that roughly one in every four of the Luxembourger respondents reported that they were fairly comfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.

Distribution of comfort levels with data collection and use by online marketplaces in Luxembourg as of April 2016*

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Source

Release date

June 2016

Region

Luxembourg

Survey time period

April 9, 2016 to April 17, 2016

Number of respondents

501 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.3 To what extent are you comfortable or not with the fact that online marketplaces use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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