Brexit: consumers' response to price increases for premium brands in the UK 2017

This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked what their response would be if the price of a premium brand that they were thinking of purchasing next year went up by more than 10 percent. The majority of respondents (61.5 percent) said they would buy the product anyway, while 13.7 percent said they would change their normal brand to a less expensive one. Only 5.9 percent of those surveyed claimed that they would not buy the item at all.

If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response?

Share of respondents
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Release date

January 2017


United Kingdom

Survey time period

February 2017

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

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Statistics on "Retail trade in the United Kingdom (UK)"

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