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Brexit: consumers' response to price increases for premium brands in the UK 2017

If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response?

by Tugba Sabanoglu, last edited Jan 19, 2018
Brexit: consumers' response to price increases for premium brands in the UK 2017 This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked what their response would be if the price of a premium brand that they were thinking of purchasing next year went up by more than 10 percent. The majority of respondents (61.5 percent) said they would buy the product anyway, while 13.7 percent said they would change their normal brand to a less expensive one. Only 5.9 percent of those surveyed claimed that they would not buy the item at all.
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If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response?

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by Tugba Sabanoglu, last edited Jan 19, 2018
This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked what their response would be if the price of a premium brand that they were thinking of purchasing next year went up by more than 10 percent. The majority of respondents (61.5 percent) said they would buy the product anyway, while 13.7 percent said they would change their normal brand to a less expensive one. Only 5.9 percent of those surveyed claimed that they would not buy the item at all.
Show more
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