Global brand value of Adidas from 2016 to 2019

Sports company Adidas was valued at over 16.6 billion U.S. dollars in 2019, an increase from around seven billion U.S. dollars in 2016. The multinational corporation is the second-largest sportswear company in the world.

Adidas is in the game

Footwear is a crucial product for Adidas, with over 50 percent of net sales generated by the category, selling 409 million pairs of shoes in 2018 alone. European football (soccer) is one of Adidas main focal points, with the brand sponsoring top clubs such as Manchester United, Bayern Munich, and Real Madrid. The sports company is a recognized partners of the FIFA World Cup.

Increasing brand presence in North America

In recent years, Adidas increased its advertising spending in the United States, which may have been an influencing factor in the resulting increase in North American revenue. Customers' satisfaction increased as well; Adidas had the highest score of customer satisfaction for athletic shoe companies in the U.S., beating out rivals such as Nike and Puma.

Brand value of the sports company Adidas worldwide from 2016 to 2019

Brand value in million U.S. dollars
201916,669
201814,295
201710,169
20167,098
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Source

Release date

February 2019

Region

Worldwide

Survey time period

2016 to 2019

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