Global brand value of adidas from 2016 to 2022

Sporting goods company adidas was valued at over 14.6 billion U.S. dollars in 2022, a slight increase from around 14.3 billion U.S. dollars recorded for one year earlier. The multinational corporation is the second-largest sportswear company in the world.

adidas is in the game

Footwear is a crucial product for adidas, with over 50 percent of net sales generated by the category. The company sold approximately 419 million pairs of shoes in 2022. European football (soccer) is one of adidas' main focal points, with the brand sponsoring top clubs such as Manchester United.

Sponsorship revenue

Money makes the world go round and that is especially true for the world of sports sponsorships. To give an example, major sports leagues, such as the NFL and NBA, each made between one and two billion U.S. dollars' worth of sponsorship revenue in 2022.