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Global brand value of Dove from 2016 to 2020

In 2020, the Dove brand was valued at approximately five billion U.S. dollars, increasing about ten percent compared to the previous year.

Dove in Latin America

In Latin America, specifically, Dove was most popular in Brazil in 2019. The personal care brand received over 100 million CRP (Consumer Reach Points), which is a ranking calculated by multiplying population, penetration, and consumer choice. Dove ranked second in Argentina with just over 40 million points. Dove was also a prevalent health and beauty brand in Latin America: in 2019, each household bought Dove’s health and beauty products an average of four times, making it one of the most commonly purchased brand on the market.

Global personal care markets

The United States had the largest global share of cosmetics, fragrances, and personal care products markets based on revenue in 2019. China was the United States’ main competitor in that year.

Brand value of Dove worldwide from 2016 to 2020

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Release date

May 2020



Survey time period

2016 to 2020

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