This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.
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Share of U.S. consumers shopping online on Black Friday 2017, by urbanity
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Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
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This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.
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This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.
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- Release date
- October 2017
- Region
- United States
- Survey time period
- October 11th to 20th, 2017
- Number of respondents
- 554 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...? - Cyber Monday
Total survey n=1,025
More information
- Region
- United States
- Survey time period
- October 11th to 20th, 2017
- Number of respondents
- 554 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...? - Cyber Monday
Total survey n=1,025
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Holiday season e-commerce in the United States
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2017 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2017
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)U.S. holiday season desktop retail e-commerce sales 2005-2017
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)U.S. holiday season e-commerce spending by online shopping day 2009-2017
- Holiday season retail e-commerce sales in the United States in 2017, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2017, by online shopping day
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017Year-on-year growth of top U.S. e-commerce spending days 2017
- Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2016Holiday e-commerce share of total U.S. retail e-commerce sales 2012-2016
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season mobile retail e-commerce sales 2014-2016
- Online retail
The most important statistics
- Holiday season retail e-commerce market share in the United States in 2015 and 2016U.S. holiday season e-retailer sales market share 2015-2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2017
- Number of holiday season workers at Amazon in the United States from 2012 to 2017U.S. Amazon holiday season workforce 2012-2017
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?U.S. holiday shopping webrooming frequency 2015
- Why would you look online for an item before going to the physical store to make a purchase?U.S. holiday shopping webrooming reasons 2015
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016U.S. primary digital holiday gift research and purchase channels 2016
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. online spending 2014-2016
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)Cyber Monday: U.S. desktop online spending 2005-2017
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. mobile spending 2014-2016
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Projected share of online holiday spending in the United States 2017, by urbanity
- Black Friday: percentage of mobile orders 2013-2016
- Time U.S. consumers spend researching holiday shopping deals 2017
- U.S. adults likely to go Black Friday shopping in 2017, by region
- Black Friday: online shopping expectations in the United Kingdom (UK) 2016, by age
- U.S. adults likely to go Black Friday shopping in 2017, by income
- U.S. adults likely to go Black Friday shopping in 2017, by age group
- U.S. adults likely to go Black Friday shopping in 2017, by gender
- Black Friday: mobile device online retail traffic 2016
- Black Friday: average online order value 2011-2015
- Products consumers plan the purchase during Black Friday in the UK 2016, by type
- Black Friday: average online order value 2015, by device
- Anticipated Black Friday shopping period amongst U.S. consumers and retailers 2015
- Locations consumers plan to shop during the holiday season in Canada 2016
- Online retail return rate in the United Kingdom (UK) 2012-2013
- Online fashion retail: increase basket size Europe by country 2015-2016
- Canadian consumers' planned holiday expense spending by province 2017
- LatAm: online shopping barriers 2016
- Canada's holiday expenditures by product type 2018
Studies
- B2C E-commerce in the Netherlands
- Thanksgiving weekend shopping in the U.S.
- E-commerce in the United Kingdom (UK)
- 2017 Holiday Shopping Report
- Online Holiday Shopping Forecast and Trends 2016
- Hispanic Holiday Shopping Trends 2016
- Mobile Holiday Shopping Guide
- The State of Online Retail Performance Q1 2017
- Black Friday Report 2014
- 2014 Accenture Holiday Shopping Survey - U.S. Results
- Black Friday Report 2013
- Black Friday Report 2012
- 2017 Post-Holiday Report
- Omni-Channel Retail in 2017
- 2016 Holiday Initiative Summary Report
Statistics on the topic
Free statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Holiday season retail e-commerce sales in the United States in 2017, by online shopping day (in billion U.S. dollars)
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season retail e-commerce market share in the United States in 2015 and 2016
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016
- Best source of online shopping deals and bargains during the holidays according to online consumers in the United States as of October 2016
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Ways in which tablet owners in the United States plan to use their tablet while holiday shopping as of September 2016
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Share of mobile online sales on Black Friday from 2013 to 2016
- Share of mobile device traffic to online retail sites on Black Friday in 2016, by device
- Average online order value on Black Friday from 2011 to 2015 (in U.S. dollars)
- Average online order value on Black Friday in 2015, by device (in U.S. dollars)
- Increase in the average basket size in online fashion retail in Europe from 2015 to 2016, by country
Premium Statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2017 (in billion U.S. dollars)
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017
- Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- Number of holiday season workers at Amazon in the United States from 2012 to 2017
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?
- Why would you look online for an item before going to the physical store to make a purchase?
- Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which smartphone shoppers in the United States plan to use their smartphone while holiday shopping as of September 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by urbanity
- How much time would you say you spend researching holiday shopping deals?
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by region
- Share of individuals who expected more of their Black Friday shopping to be done online in the United Kingdom (UK) in 2016, by age group
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by income
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by age group
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by gender
- What type of products are you likely to purchase during Black Friday?
- Anticipated Black Friday shopping period amongst consumers and retailers in the United States in 2015
- Locations where consumers are planning to spend money during the holiday season in Canada as of October 2016
- Percentage of online orders returned in the United Kingdom (UK) in 4th quarter 2012 and 4th quarter 2013
- Average amount Canadians planned to spend on holiday expenses in 2017, by province*
- Online shopping barriers in Latin America in 2016
- Breakdown of average holiday spending by Canadians as of January 2018 (in Canadian dollars)
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