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Share of U.S. consumers shopping online on Black Friday 2017, by urbanity

Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity

by J. Clement, last edited Mar 1, 2018
Share of U.S. consumers shopping online on Black Friday 2017, by urbanity This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.
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Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity

Percentage of respondents who are very or rather likely
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Percentage of respondents who are very or rather likely
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by J. Clement, last edited Mar 1, 2018
This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.
Show more
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
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