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Share of U.S. consumers shopping online on Black Friday 2017, by urbanity

Published by
Alexander Kunst,
Nov 30, 2020
This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.

Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity

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Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

554 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...? - Cyber Monday
Total survey n=1,025

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