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Christmas shopping: share of shoppers made aware of new products by ads UK 2016

Has an ad made you aware of a new product or offer before?

by Statista Research Department, last edited Aug 29, 2016
Christmas shopping: share of shoppers made aware of new products by ads UK 2016 This survey was aimed at assessing the share of Christmas shoppers, who have been made aware of a product or special offer by an ad before, in the United Kingdom (UK) in the year 2016 by asking the question "Has an ad made you aware of a new product or offer before?" The majority of respondents, acccounting for 67 percent, reported that an ad had made them aware of new products or offers before, while 25 percent stated their awareness had never been raised by an ad.
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Has an ad made you aware of a new product or offer before?

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