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Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016
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Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016
Why is search engine advertising not worth considering for you?
by Statista Research Department,
last edited
Nov 25, 2016
This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of November 2016. During the Statista survey conducted in November 2016, 38 percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.
Why is search engine advertising not worth considering for you?
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Description
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by Statista Research Department,
last edited
Nov 25, 2016
This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of November 2016. During the Statista survey conducted in November 2016, 38 percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.
- Show sources information
- Show publisher information
- Release date
- November 2016
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises; n = 34: are not interested in search engine advertising
- Method of interview
- Online survey
- Supplementary notes
-
Multiple answers were allowed.
Small to medium businesses are defined as those having less than 500 employees.
Source
- Show sources information
- Show publisher information
- Release date
- November 2016
More information
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises; n = 34: are not interested in search engine advertising
- Method of interview
- Online survey
- Supplementary notes
-
Multiple answers were allowed.
Small to medium businesses are defined as those having less than 500 employees.
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Statistics
- Outcome expectation for search engine advertising according to SMEs in the U.S. 2016
- Social media marketing adoption among SMEs in the U.S. 2016, by type
- SEO marketing adoption among SMEs in the U.S. 2016
- Digital ad banners adoption among SMEs in the U.S. 2016
- Digital video advertising adoption among SMEs in the U.S. 2016
- Mobile optimized content marketing adoption among SMEs in the U.S. 2016
- Branded gifts marketing adoption among SMEs in the U.S. 2016
- Social media profiles marketing adoption among SMEs in the U.S. 2016
- Search engine marketing expenditure in Norway 2011-2016
- Familiarity with accounting software among U.S. SME owners, 2016
- Familiarity with tax assistance software among U.S. SME owners, 2016
- UK: use of seach engine optimization among small & medium enterprises April 2016
- SME owners on the effect of Obama's last term on U.S. SMEs, 2016
- UK: SMEs' perceptions of the impact of search results position on sales April 2016
- U.S. SME owners on the effect of Obama's economic policies on them, 2016
- Gross lending to small and medium enterprises in Great Britain 2011-2017
- Italy: most popular SEO tools 2017, by percentage
- SMEs' perceptions of the impact of search results position on sales in Sweden 2016
Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- What do you expect from search engine advertising?
- Social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by type
- Marketing implementation of search engine optimization (SEO) among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of digital advertising banners among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of digital advertising videos among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of content optimized for mobile devices among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of promotional gifts among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Expenditure on search engine marketing (SEM) in Norway from 2011 to 2016 (in million NOK)
- Which of the following software suppliers specialized in accounting software solutions are you familiar with, even if just with the name?
- Which of the following software suppliers specialized in tax services are you familiar with, even if just with the name?
- To what extent you agree or disagree with each of the following statements about search engines: "Your company uses search engine optimization techniques to appear higher in the search results"*
- How did the overall economic situation for SMEs change during Barack Obama’s last legislative term?
- To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales"
- How would you assess the impact of the economic policies under Barack Obama on your enterprise?
- Total gross lending to small and medium enterprises (SMEs) in Great Britain (GB) from July 2011 to December 2017 (in million GBP)
- Most popular SEO tools in Italy in 2017, by percentage
- Does your position in the search results has a significant impact on your sales?
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