Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016

This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of November 2016. During the Statista survey conducted in November 2016, 38 percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.

Why is search engine advertising not worth considering for you?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises; n = 34: are not interested in search engine advertising

Method of interview

Online survey

Supplementary notes

Multiple answers were allowed.

Small to medium businesses are defined as those having less than 500 employees.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "SME marketing in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.