Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018

What percentage of your marketing budget is spent on e-mail?

by Statista Research Department, last edited May 15, 2019
Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018 This statistic displays the share of marketing budgets spent on e-mail in the United Kingdom (UK) from 2012 to 2018. During the survey it was found that the proportion of companies that spent between 0 and 20 percent of their marketing budget on e-mail increased from 63 percent in 2012 to 88 percent in 2017 before decreasing to a value of 67 percent in 2018, while the share of companies with more than 40 percent email spending decreased by from 18 percent in 2012 to seven percent in 2018.
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What percentage of your marketing budget is spent on e-mail?

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0-20 percent21-40 percentMore than 40 percent
201867%26%7%
201788%8%4%
201682%14%7%
201581%10%11%
201474%18%6%
201361%18%21%
201263%20%18%
0-20 percent21-40 percentMore than 40 percent
201867%26%7%
201788%8%4%
201682%14%7%
201581%10%11%
201474%18%6%
201361%18%21%
201263%20%18%
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by Statista Research Department, last edited May 15, 2019
This statistic displays the share of marketing budgets spent on e-mail in the United Kingdom (UK) from 2012 to 2018. During the survey it was found that the proportion of companies that spent between 0 and 20 percent of their marketing budget on e-mail increased from 63 percent in 2012 to 88 percent in 2017 before decreasing to a value of 67 percent in 2018, while the share of companies with more than 40 percent email spending decreased by from 18 percent in 2012 to seven percent in 2018.
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E-mail marketing in the United Kingdom (UK)
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