Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018

This statistic displays the share of marketing budgets spent on e-mail in the United Kingdom (UK) from 2012 to 2018. During the survey it was found that the proportion of companies that spent between 0 and 20 percent of their marketing budget on e-mail increased from 63 percent in 2012 to 88 percent in 2017 before decreasing to a value of 67 percent in 2018, while the share of companies with more than 40 percent email spending decreased by from 18 percent in 2012 to seven percent in 2018.

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Release date

March 2019


United Kingdom

Survey time period

2012 to 2018*

Number of respondents


Special properties

B2B and B2C marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were from October 2017 to December 2017.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) =209; n (2017) = 289; n (2018) =197.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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