During a 2021 survey carried out among marketers from the United Kingdom, 55 percent of respondents stated that they spent 20 percent of their marketing budget or less on email marketing; 34 percent invested 21 to 40 percent; more than 40 percent was spent by 10 percent of marketers.
Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021
Characteristic
0-20 percent
21-40 percent
More than 40 percent
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UK DMA. (May 25, 2021). Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA. "Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021." Chart. May 25, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA. (2021). Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA. "Share of Email in Marketing Budgets in The United Kingdom (Uk) from 2013 to 2021." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA, Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021 Statista, https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/ (last visited September 01, 2024)
Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021 [Graph], UK DMA, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/