Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017

What percentage of your marketing budget is spent on e-mail?

Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017 This statistic displays the share of marketing budgets spent on e-mail in the United Kingdom (UK) from 2012 to 2017. During the survey it was found that the proportion of companies that spent between 0 and 20 percent of their marketing budget on e-mail increased from 63 percent in 2012 to 88 percent in 2017, while the share of companies with more than 50 percent email spending decreased by 8 percent during the period of consideration.
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What percentage of your marketing budget is spent on e-mail?

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0-20 percent21-40 percent41-50 percentMore than 50 percent
201788%8%1%3%
201682%14%4%3%
201581%10%6%5%
201474%18%2%4%
201361%18%10%11%
201263%20%7%11%
0-20 percent21-40 percent41-50 percentMore than 50 percent
201788%8%1%3%
201682%14%4%3%
201581%10%6%5%
201474%18%2%4%
201361%18%10%11%
201263%20%7%11%
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This statistic displays the share of marketing budgets spent on e-mail in the United Kingdom (UK) from 2012 to 2017. During the survey it was found that the proportion of companies that spent between 0 and 20 percent of their marketing budget on e-mail increased from 63 percent in 2012 to 88 percent in 2017, while the share of companies with more than 50 percent email spending decreased by 8 percent during the period of consideration.
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Release date
February 2018
Region
United Kingdom
Survey time period
2012 to 2017*
Number of respondents
289**
Special properties
B2B and B2C marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October 2017 to December 2017.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) =209; n (2017) = 289.
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E-mail marketing in the United Kingdom (UK)
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