This statistic shows the results of a survey in which respondents were asked what they would do if the product they wanted to buy was unavailable in the United Kingdom (UK) in 2016. From this original survey question, 24 percent of respondents would simply buy a different brand, of which household paper products are the most likely to by switched.
Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016
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Statistics on "Private label in the United Kingdom (UK)"
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IGD. (October 13, 2016). Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/
IGD. "Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016." Chart. October 13, 2016. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/
IGD. (2016). Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/
IGD. "Leading Grocery Categories for Brand Switching If a Product Is Unavailable in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/
IGD, Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/ (last visited February 17, 2020)
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