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Top grocery categories for brand switching in the United Kingdom (UK) in 2016

Published by Statista Research Department, Oct 13, 2016
This statistic shows the results of a survey in which respondents were asked what they would do if the product they wanted to buy was unavailable in the United Kingdom (UK) in 2016. From this original survey question, 24 percent of respondents would simply buy a different brand, of which household paper products are the most likely to by switched.

Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016

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Release date

October 2016

Region

United Kingdom

Survey time period

June 2016

Special properties

All shoppers

Method of interview

Online survey

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