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Consumer opinions on brands as opposed to supermarket brands United Kingdom 2016

This statistic shows the results of a survey in which respondents were asked whether there is a difference between leading brands and supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket. A majority of 76 percent of respondents from Aldi do not find much difference between branded products and private label, in contrast with only 40 percent of respondents that shop at Marks and Spencers.

Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket

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Source

Release date

November 2016

Region

United Kingdom

Survey time period

November 2016

Method of interview

Online survey

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