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Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket

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Consumer opinions on brands as opposed to supermarket brands United Kingdom 2016 This statistic shows the results of a survey in which respondents were asked whether there is a difference between leading brands and supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket. A majority of 76 percent of respondents from Aldi do not find much difference between branded products and private label, in contrast with only 40 percent of respondents that shop at Marks and Spencers.
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Well-known brands are usually better than shop's own brandsThere isn't much difference between leading brands and supermarket brands
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Well-known brands are usually better than shop's own brandsThere isn't much difference between leading brands and supermarket brands
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Description Source More information
This statistic shows the results of a survey in which respondents were asked whether there is a difference between leading brands and supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket. A majority of 76 percent of respondents from Aldi do not find much difference between branded products and private label, in contrast with only 40 percent of respondents that shop at Marks and Spencers.
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Release date
November 2016
Region
United Kingdom
Survey time period
November 2016
Method of interview
Online survey

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