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Devices optimization efforts for email marketing in the UK 2018
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Devices optimization efforts for email marketing in the UK 2018
What have you done to optimize email marketing for different devices?
This statistic shows the results of a survey among company and in-house marketers on their methods of email marketing optimization for different devices in the United Kingdom (UK) in 2018. During the survey, it was found that creating a responsive email template was a main method of email marketing optimization in 2018 with 66 percent of respondents stating to use this method; 59 percent of respondents reported that they had adapted email design to have a simpler template that renders well on all devices.
What have you done to optimize email marketing for different devices?
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Description
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More information
This statistic shows the results of a survey among company and in-house marketers on their methods of email marketing optimization for different devices in the United Kingdom (UK) in 2018. During the survey, it was found that creating a responsive email template was a main method of email marketing optimization in 2018 with 66 percent of respondents stating to use this method; 59 percent of respondents reported that they had adapted email design to have a simpler template that renders well on all devices.
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- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- March to April 2018
- Number of respondents
- 346 respondents
- Special properties
- company and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- March to April 2018
- Number of respondents
- 346 respondents
- Special properties
- company and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Degree of email marketing optimization for mobile devices in the UK 2016
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Strategies for email marketing optimization in companies in the UK 2015-2018
- Optimized and responsive e-mails by companies in the Netherlands 2016
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Potential for email marketing improvements in companies in the UK 2016-2018
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Success in implementing automated email marketing programs in the UK 2014-2018
- Email marketing approach of companies in the UK 2016
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- Changes in e-mail marketing programs in the United Kingdom (UK) 2013
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
Studies
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- Q1 2016 Email Benchmark Report
- 2017 State of Email Report
- Email Tracking Report 2014
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- In the context of your own organization, please indicate whether you agree or disagree with the following statements.
- What is the main barrier to success when it comes to effectively optimizing your email campaigns for different devices?
- How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
- Share of companies which have mobile optimized and responsive e-mails in the Netherlands in 2016, by type
- How do you intend to innovate with email in 2018?
- Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- To what extent will recent EU data law changes impact your clients’ approach to email?
- What would you like to do with your email marketing that you currently cannot do to your satisfaction?
- What are the main challenges you have faced in trying to implement marketing automation?
- What metrics do you (or your clients) use to measure the success of email marketing activities?
- How successful would you say you have been in implementing automated email marketing programs?
- Which of the following best describes your organization’s approach to email marketing?
- Leading ten industry sectors ranked by e-mail opening rate on a mobile device in the United Kingdom (UK) in 2016
- How have your client's e-mail marketing programs changed in 2013?
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
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