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Devices optimization efforts for email marketing in the UK 2019

This statistic shows the results of a survey among company and in-house marketers on their methods of email marketing optimization for different devices in the United Kingdom (UK) in 2019. During the survey, it was found that creating a responsive email template was a main method of email marketing optimization in 2019 with 66 percent of respondents stating to use this method; 56 percent of respondents reported that they had adapted email design to have a simpler template that renders well on all devices.

What have you done to optimize email marketing for different devices?

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Release date

September 2019


United Kingdom

Survey time period

March to April 2019

Number of respondents

240 respondents

Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

The majority (57%) of respondents were UK based.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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