Main challenges in implementing email marketing automation in the UK 2014-2016

Published by Statista Research Department, Apr 12, 2016
This statistic shows the results of a survey among in-house and company marketers on the main challenges in trying to implement email marketing automation in their company in the United Kingdom (UK) from 2014 to 2016. In 2016, finding time to make it happen and lack of resources were the two main challenges in automating email marketing with 43 and 40 percent, respectively.

What are the main challenges you have faced in trying to implement marketing automation?

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Release date

April 2016

Region

United Kingdom

Survey time period

2014 to 2016*

Number of respondents

481**

Special properties

company and in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from February to March 2016.
** n (2016) = 481; n (2015) = 453; n (2014) = 534

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