Try our corporate solution for free!
+1 (212) 419-5770

Focus points in email marketing in the United Kingdom (UK) 2016-2019

This statistic shows the results of a survey among company and in-house marketers on email marketing focus points for the coming year from 2016 to 2019. During the survey, it was found that 32 percent of respondents chose personalization as one of their three focus areas for the next 12 months, an increase of two percent compared to the previous year. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 37 percent of respondents stating that they needed to focus on these points.

Which three areas of email marketing do you really need to focus on in the next year?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2019


United Kingdom

Survey time period

2016 to 2019*

Number of respondents


Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2019.
** n (2019) = 220; n (2018) = 296; n (2017) = 553; n (2016) = 481; n (2015) = 453; n (2014) = 534

Multiple answers were possible.

The majority (57%) of respondents were UK based.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-mail marketing in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.