Focus points in email marketing in the United Kingdom (UK) 2016-2019

Published by Joseph Johnson, Aug 26, 2020

This statistic shows the results of a survey among company and in-house marketers on email marketing focus points for the coming year from 2016 to 2019. During the survey, it was found that 32 percent of respondents chose personalization as one of their three focus areas for the next 12 months, an increase of two percent compared to the previous year. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 37 percent of respondents stating that they needed to focus on these points.

Which three areas of email marketing do you really need to focus on in the next year?

	2016	2017	2018	2019
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Source

Show detailed source information?

Already a member?

Sources

Show sources information

Show publisher information

Release date

September 2019

More information

Region

United Kingdom

Survey time period

2016 to 2019*

Number of respondents

220**

Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2019.
** n (2019) = 220; n (2018) = 296; n (2017) = 553; n (2016) = 481; n (2015) = 453; n (2014) = 534

Multiple answers were possible.

The majority (57%) of respondents were UK based.