- Media & Advertising›
- Advertising & Marketing ›
Focus points in email marketing in the United Kingdom (UK) 2016-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Focus points in email marketing in the United Kingdom (UK) 2016-2018
Which three areas of email marketing do you really need to focus on in the next year?
This statistic shows the results of a survey among company and in-house marketers on email marketing focus points for the coming year from 2016 to 2018. During the survey, it was found that 30 percent of respondents chose personalization as one of their three focus areas for the next 12 months, same figure compared to the previous year. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 27 percent of respondents stating that they needed to focus on these points.
Which three areas of email marketing do you really need to focus on in the next year?
| 2016 | 2017 | 2018 | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| 2016 | 2017 | 2018 | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the results of a survey among company and in-house marketers on email marketing focus points for the coming year from 2016 to 2018. During the survey, it was found that 30 percent of respondents chose personalization as one of their three focus areas for the next 12 months, same figure compared to the previous year. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 27 percent of respondents stating that they needed to focus on these points.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- 2016 to 2018*
- Number of respondents
- 296**
- Special properties
- company, in-house marketers, supply-side respondents
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from March to April 2018.
** n (2018) = 296; n (2017) = 553; n (2016) = 481; n (2015) = 453; n (2014) = 534
Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- 2016 to 2018*
- Number of respondents
- 296**
- Special properties
- company, in-house marketers, supply-side respondents
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from March to April 2018.
** n (2018) = 296; n (2017) = 553; n (2016) = 481; n (2015) = 453; n (2014) = 534
Multiple answers were possible.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-mail marketing in the United Kingdom (UK)
- 67 page/s
- English
- pptx
- Detailed references
Everything On "E-mail marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Degree of email marketing optimization for mobile devices in the UK 2016
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Devices optimization efforts for email marketing in the UK 2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Potential for email marketing improvements in companies in the UK 2016-2018
- Success in implementing automated email marketing programs in the UK 2014-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Strategies for email marketing optimization in companies in the UK 2015-2018
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
- E-mail message types preferred by consumers in the UK 2017
- E-mail marketing open rates: observed change in the United Kingdom (UK) 2011-2014
- Reasons for users who did not open an email marketing in Spain 2015
- Preferred frequency of being contacted by gyms via email Australia 2014
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2017
- Ductile iron castings for machinery: sales value in the UK 2008 to 2016
- Forecast: revenue steam and air conditioning supply Lithuania 2008-2020
Studies
- E-mail marketing in the United Kingdom (UK)
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2017 State of Email Report
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Marketing personalization
- Digital marketing in Sweden
- Q1 2016 Email Benchmark Report
- Email Tracking Report 2014
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- What are the main challenges you have faced in trying to implement marketing automation?
- Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- In the context of your own organization, please indicate whether you agree or disagree with the following statements.
- How do you intend to innovate with email in 2018?
- What have you done to optimize email marketing for different devices?
- To what extent will recent EU data law changes impact your clients’ approach to email?
- What is the main barrier to success when it comes to effectively optimizing your email campaigns for different devices?
- What would you like to do with your email marketing that you currently cannot do to your satisfaction?
- How successful would you say you have been in implementing automated email marketing programs?
- What metrics do you (or your clients) use to measure the success of email marketing activities?
- How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
- Which from the following are effective methods to acquire new e-mail addresses?
- E-mail opens on mobile devices in the United Kingdom (UK) in 2016, by sector
- What type of email message do consumers like to receive?
- How have e-mail marketing open rates trended over the past 12 months?
- Claims for which a user did not open an advertising email in Spain 2015
- Gym members' preferred frequency of being contacted by their fitness club via email in Australia in 2014
- E-mail marketing unsubscribe rates in the United Kingdom (UK) in 2017
- Sales value of ductile iron castings for machinery and mechanical appliances in the United Kingdom (UK) from 2008 to 2016 (in 1,000 British pounds)
- Revenue of steam and air conditioning supply (NACE Rev. 2 D3530) in Lithuania from 2008 to 2020 (in million U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.