During a 2019 survey, it was found that 32 percent of responding marketers from across the globe chose personalization as one of their three focus areas for the next 12 months. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 37 percent of respondents stating that they needed to focus on it.
Focus points in email marketing worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Focus points in email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy. "Focus points in email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy. (2019). Focus points in email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy. "Focus Points in Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy, Focus points in email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/ (last visited June 25, 2022)
