During a 2019 survey, it was found that 32 percent of responding marketers from across the globe chose personalization as one of their three focus areas for the next 12 months. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 37 percent of respondents stating that they needed to focus on it.
Focus points in email marketing worldwide as of July 2019
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Statistics on Email marketing worldwide
Overview
5
- Premium Statistic Number of e-mail users worldwide 2017-2025
- Basic Statistic Countries with highest number of emails sent April 2023
- Premium Statistic Spam: share of global e-mail traffic monthly 2014-2022
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Online marketing budgets allocation worldwide 2022, by channel
Usage
5
- Premium Statistic Leading e-mail marketing campaign types worldwide 2022
- Premium Statistic Leading e-mail marketing campaign objectives worldwide 2022
- Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2022
- Premium Statistic Most preferred week day for e-mail marketing campaigns worldwide 2022
- Premium Statistic Marketing channels using automation worldwide 2023
Metrics & effectiveness
8
- Premium Statistic Marketing e-mail open rates worldwide 2022
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
- Premium Statistic E-mail open rates change among marketers worldwide 2022
- Premium Statistic E-mail marketing key metrics used post-Apple MPP worldwide 2022
- Premium Statistic ROI improve rates in e-mail marketing campaigns worldwide 2022
- Premium Statistic Click-to-open rates of marketing e-mails 2022, by country
- Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country
Marketing personalization
5
- Premium Statistic Areas with most use for data-driven marketing worldwide 2022
- Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
- Premium Statistic Favorite types of brand messaging among consumers worldwide 2022
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2021-2022
U.S. consumer perception
8
- Premium Statistic Main channels of new brand discovery in the U.S. Q3 2022
- Premium Statistic E-mail marketing effectiveness in the U.S. 2022
- Premium Statistic Popularity of email marketing among consumers in the U.S. 2022, by generation
- Premium Statistic Use of email to contact brands in the U.S. 2022, by generation
- Premium Statistic E-mail marketing effectiveness among baby boomers in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness among Gen X in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness among millennials in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness among Gen Z in the U.S. 2022
Further related statistics
14
- Practices used in agencies' clients' email marketing worldwide 2019
- Devices optimization efforts for email marketing worldwide 2019
- Innovation activities in email marketing worldwide 2019
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Impact of artificial intelligence on email marketing worldwide 2019
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Potential for email marketing improvements worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- Success in implementing automated email marketing worldwide 2019
- Marketing e-mail opens share in Canada 2017-2018, by device
- Email marketing approach of companies in the UK 2016
- E-mail marketing: CTR and open rates in North America 2010-2019
- Types of e-mail marketing used in e-commerce companies in Germany in 2014
- Entity responsible for email marketing in companies worldwide 2019
Further Content: You might find this interesting as well
Statistics
- Practices used in agencies' clients' email marketing worldwide 2019
- Devices optimization efforts for email marketing worldwide 2019
- Innovation activities in email marketing worldwide 2019
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Impact of artificial intelligence on email marketing worldwide 2019
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Potential for email marketing improvements worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- Success in implementing automated email marketing worldwide 2019
- Marketing e-mail opens share in Canada 2017-2018, by device
- Email marketing approach of companies in the UK 2016
- E-mail marketing: CTR and open rates in North America 2010-2019
- Types of e-mail marketing used in e-commerce companies in Germany in 2014
- Entity responsible for email marketing in companies worldwide 2019
Econsultancy. (September 30, 2019). Focus points in email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved May 30, 2023, from https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy. "Focus points in email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed May 30, 2023. https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy. (2019). Focus points in email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: May 30, 2023. https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy. "Focus Points in Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/
Econsultancy, Focus points in email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/ (last visited May 30, 2023)
Focus points in email marketing worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/645703/email-marketing-focus-points-in-the-uk/