Email marketing: focus points worldwide

During a 2019 survey, it was found that 32 percent of responding marketers from across the globe chose personalization as one of their three focus areas for the next 12 months. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 37 percent of respondents stating that they needed to focus on it.

Focus points in email marketing worldwide as of July 2019

Characteristic	Share of company respondents
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Release date

September 2019

More information

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

435 respondents

Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

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