Most valued skills in the public relations (PR) industry worldwide as of February 2017

PR industry most valued skills 2017 The graph shows data on the most valued skills in the public relations (PR) industry worldwide as of February 2017. During a survey, 86 percent of respondents stated that written communications was a skill viewed as key to success in the future.
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Share of respondents
Strategic planning89%
Written communications86%
Social media84%
Multimedia content development82%
Verbal communications80%
Analytics75%
Media relations68%
Business literacy64%
Search engine optimisation51%
Behavioral science50%
Primary research49%
International experience43%
Media buying18%
Share of respondents
Strategic planning89%
Written communications86%
Social media84%
Multimedia content development82%
Verbal communications80%
Analytics75%
Media relations68%
Business literacy64%
Search engine optimisation51%
Behavioral science50%
Primary research49%
International experience43%
Media buying18%

© Statista 2017

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Description Source More information
The graph shows data on the most valued skills in the public relations (PR) industry worldwide as of February 2017. During a survey, 86 percent of respondents stated that written communications was a skill viewed as key to success in the future.
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Release date
March 2017
Region
Worldwide
Survey time period
January 23, 2017 to February 27, 2017
Number of respondents
875 marketing professionals
Supplementary notes
The source provides the following information: "The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."

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