PR industry most valued skills 2018

Most valued skills in the public relations (PR) industry worldwide as of February 2018

PR industry most valued skills 2018 The graph shows data on the most valued skills in the public relations (PR) industry worldwide as of February 2018. During the survey, 84 percent of respondents stated that written communications was a skill viewed as key to success in the future.
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Most valued skills in the public relations (PR) industry worldwide as of February 2018

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Share of respondents
Strategic planning89%
Leadership84%
Written communications84%
Social media83%
Multimedia content development79%
Data and analytics78%
Crisis management77%
Verbal communications75%
Employee communications68%
Research67%
Business literacy66%
Media relations63%
Influencer marketing62%
Ethics counseling52%
Real-time marketing46%
Artificial intelligence35%
Software programming24%
Advertising21%
Media buying21%
Share of respondents
Strategic planning89%
Leadership84%
Written communications84%
Social media83%
Multimedia content development79%
Data and analytics78%
Crisis management77%
Verbal communications75%
Employee communications68%
Research67%
Business literacy66%
Media relations63%
Influencer marketing62%
Ethics counseling52%
Real-time marketing46%
Artificial intelligence35%
Software programming24%
Advertising21%
Media buying21%
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The graph shows data on the most valued skills in the public relations (PR) industry worldwide as of February 2018. During the survey, 84 percent of respondents stated that written communications was a skill viewed as key to success in the future.
Show more
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