Christmas trade revenue growth in Sweden 2010-2020, by branch

In Sweden, the revenue of retail trade for durables during 2020's Christmas season is expected to drop by a couple of percent, compared to previous year. Revenue for groceries, on the other hand, is forecast to increase with about five percent this year. Retail trade revenue change for groceries and durables during Sweden's Christmas season has fluctuated over the past decade.

Retail trade revenue growth during Christmas in Sweden from 2010 to 2020, by branch

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Release date

November 2020



Survey time period

2010 to 2020

Supplementary notes

* 2020 data is based on scenario 2, which is the main scenario of the Christmas forecast: it assumes that consumers will, to some extent, refrain from consumption due to the spread of the coronavirus infection and restrictions, either linked to shops or as a result of meeting fewer people, for example during Christmas and New Year.

Investigations were conducted on a yearly basis in December.

Some figures have been taken from previous publications.

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Statistics on "Christmas in Scandinavia"

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