Share of North American consumers who try to avoid specific ingredients 2016, by type

This statistic shows the share of consumers who try to avoid specific ingredients or attributes in North America in 2016, by type. During the survey, 52 percent of the respondents named artificial flavors as an ingredient or attribute they try to avoid.

Share of consumers who try to avoid specific ingredients or attributes in North America in 2016, by type

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Source

Release date

September 2016

Region

North America

Survey time period

March 1 to 23, 2016

Special properties

Consumers with online access

Method of interview

Online survey

Supplementary notes

The Nielsen Global Health and Ingredient-Sentiment Survey was conducted March 1-23, 2016, and polled more than 30,000 online consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The source does not specify the number of North American respondents.
Multiple answers were possible.

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