U.S. private label share of CPG expenditure by channel 2016

This graph depicts the private label unit and dollar share of consumer packaged goods (CPG) spending in the United States in 2016, by channel. For the 52 weeks ending September 4, 2016, the private label dollar share of CPG spending in U.S. grocery stores was 24.2 percent, whereas the private label unit share amounted to 29.2 percent.

Private label share of consumer packaged goods (CPG) spending in the United States in 2016, by channel

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Source

Release date

November 2016

Region

United States

Survey time period

52 weeks ending September 4, 2016

Supplementary notes

IRI Market Advantage; 52 weeks ending September 4, 2016 and same period prior year.

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Statistics on "Private label market in the U.S."

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