Willingness to pay extra for ethical clothing and textiles in Belgium 2019

As of 2019, around two thirds of consumers surveyed in Belgium indicated that they were not willing to pay more for ethically produced clothing and textiles. 66 percent of respondents indicated that they would not pay more for ethically made clothing and textiles, while just under ten percent of consumers surveyed indicated that they were willing to pay ten percent extra or more.

What percentage are you willing to pay extra for ethical clothing and textiles?*

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Release date

December 2019



Survey time period

July 26, to August 19, 2019

Number of respondents

600 respondents

Age group

16 years and older

Special properties

consumers. The numbers here are a split-run from the total number of respondents (3,000)

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Hoeveel procent zou u bereid zijn om extra te betalen voor elk van de volgende ethische producten?" (English: What percentage are you willing to pay extra for each of the following ethical products?)

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