Meal kit companies market share in the U.S. as of February 2018

With a market share of roughly 30 percent, HelloFresh was the leading meal kit company in the United States in 2018. Other significant companies in the industry included Blue Apron Home Chef, and Sun Basket. Today, there are also many other smaller competitors, such as Freshly, EveryPlate, and Purple Carrot.

The online meal kit service market

The fresh and packaged food meal kit service market is a relatively new concept that is expected to grow considerably in the coming years. The North American market is projected to be worth approximately five billion U.S. dollars by 2025. The global market, which was worth an estimated two and a half billion U.S. dollars in 2017, is forecast to grow to almost eight billion U.S. dollars by 2024.

Blue Apron

Founded in New York in 2012, Blue Apron was the startup that popularized this delivery service concept. While the company’s global net revenue more than doubled between 2015 and 2016, revenue and the number of customers has been declining quite rapidly since 2017.