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Advertising and related costs of Papa John's 2012-2019

Papa John’s reported advertising and related costs of 54.3 million U.S. dollars in 2019. The company has reduced its expenditure in this area by around 18 million U.S. dollars since 2017.

Fight the sales slump with clever advertising

As part of its marketing strategy in the United States, Papa John’s evaluates both its national and local markets – the national strategy includes advertising via television, print, and social media channels. Promotional campaigns and rewards programs are among the strategies used by Papa John’s to retain customers or attract new ones. In recent years, the company has seen restaurant sales fall in its domestic company-owned stores and North America franchised stores.

Avoid the pitfalls of social media advertising

Papa John’s has increased its social media advertising in response to the growing number of customers using digital technology, especially younger consumers. A 2019 survey found that 52 percent of the Generation Z demographic – those born in the late 1990s and early 2000s – discovered new products and brands through social media. The power of the technology should not be underestimated; failing to advertise on social media or misjudging the target audience can lead to declines in brand value and revenue.

Papa John's advertising and related costs from 2012 to 2019

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Source

Release date

February 2020

Region

United States

Survey time period

2012 to 2019

Special properties

Fiscal years end on the last Sunday of December.

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