CMO tenure in the U.S. 2004-2021

Published by
J. G. Navarro,
Jan 6, 2023
A study from late 2021 found that the average tenure of a chief marketing officer (CMO) in the United States that year was 40 months. This is a decrease from 2019, in which the average tenure of a CMO was 41.1 months.

Average tenure of chief marketing officer (CMO) in the United States from 2004 to 2021 (in months)

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Release date

April 2022

Region

United States

Survey time period

2000 to 2021

Supplementary notes

Data based on a study of CMOs from 100 of the most advertised U.S. brands as of December. 31, 2021.
The figures for periods prior to 2021 come from previous reporting.

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