WhatsApp usage frequency in Denmark 2019

Using WhatsApp less often than once a month was the most common usage frequency among Danes in 2019, according to 23 percent of the service users. 15 percent used the app weekly and 13 percent used it several times a day. The app was among the leading social media platforms in 2017 , used by 12 percent of the respondents. Facebook and YouTube came first and second on the list, with 80 percent and 55 percent of respondents respectively, using the platforms.

Why WhatsApp?

      A survey, conducted in the first half of 2017 found that the most common reason for using WhatsApp in Denmark was to keep contact with friends and family, according to 84 percent of people interviewed. Eight percent of the respondents used the app for entertainment, while five percent used it for news and another five percent used it to strengthen their professional network that year.

Communication apps in Denmark

  WhatsApp ranked third in a ranking from 2019 for leading mobile communication apps in Google Play Store in Denmark, by daily active users. Nearly 65 thousand users were reported to use the app. The communication apps which led in the ranking were Messenger with over 217 thousand users and Skype, which had roughly 105 thousand users. Similarly, WhatsApp came also third in the ranking of apps in the Apple App store for the same period. It had over 487 thousand users. Facebook came first with over one million users and Messenger was second with 936 thousand users in 2019.

WhatsApp usage in Denmark in 2019, by frequency

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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

Denmark

Survey time period

Q3 2019

Number of respondents

1,500 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source adds the following information: "The figures represent how often the ones using the following social media are using the social media"

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Statistics on "Social media usage in Denmark"

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