Most popular mobile payment services in Denmark 2017

MobilePay was the most popular mobile payment service in Denmark in 2017. It was preferred by 74 percent of the people interviewed in this survey. Second in the ranking came the Dankort app and PayPal Mobile was third. A survey conducted in 2016 investigated the reasons for choosing different online payment options in Denmark. PayPal or Payson were said to be safe by 62 percent of the respondents. While MobilePay was said to be simple by 78 percent and fast by 67 percent of the interviewed.  

Online shopping payment methods 

         The most preferred online payment methodused by online shoppers in Denmark in 2018 was by debit or credit card, according to 78 percent of the interviewed consumers. Second in the ranking came MobilePay, chosen by ten percent of respondents. Furthermore, the most popular payment cards used for online purchases in Denmark in 2017 and 2018 were Dankort and Visa. These cards were used by 76 percent of the consumers in 2017 and by 75 percent of in 2018. By contrast, debit or credit MasterCard was used by 17 percent of the respondents in 2018.

Card payments in the Nordic countries

         Paying by card was generally popular in the Nordic countries in 2018 and was the most popular method in all the selected countries, except for Finland. It was used by 86 percent of Norwegians, 78 percent of Swedes, 92 percent of Danes and 59 percent of Finns. 70 percent of Finish people preferred online banking.

Most popular mobile payment services in Denmark in 2017

Share of respondents
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Release date

August 2017



Survey time period

1st to 2nd quarter 2017

Method of interview

Online survey

Supplementary notes

Source adds the following information: "The respondents have been selected from our Nordic, UK and US panels consisting of more than 1 million panelists and weighed to achieve representativity on the more than 14.000 respondents who completed the survey."

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