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Fans' awareness of NCAA sponsors (life insurance/financial advisory companies) 2017
Fans' awareness of NCAA sponsors (life insurance/financial advisory companies) 2017
Which of the following life insurance/financial advisory companies is an official sponsor of the NCAA?
The statistic shows which of the life insurance/financial advisory companies respondents think is an official sponsor of the NCAA. In 2017, 22.3 percent of avid fans said it was Northwestern Mutual, which has been an official sponsor of the NCAA since 2012.
Which of the following life insurance/financial advisory companies is an official sponsor of the NCAA?
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| Avid fans | Casual fans | |
|---|---|---|
| Northwestern Mutual* | 22.3% | 25.8% |
| Prudential | 9.2% | 8.8% |
| The Hartford | 3.9% | 4.6% |
| I'm not sure | 38.3% | 44.8% |
| Avid fans | Casual fans | |
|---|---|---|
| Northwestern Mutual* | 22.3% | 25.8% |
| Prudential | 9.2% | 8.8% |
| The Hartford | 3.9% | 4.6% |
| I'm not sure | 38.3% | 44.8% |
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Description
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The statistic shows which of the life insurance/financial advisory companies respondents think is an official sponsor of the NCAA. In 2017, 22.3 percent of avid fans said it was Northwestern Mutual, which has been an official sponsor of the NCAA since 2012.
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- Release date
- May 2017
- Region
- United States
- Survey time period
- March 28 - April 4, 2017
- Number of respondents
- 400 respondents
- Age group
- 18 years and older
- Special properties
- Big fans of NCAA basketball and football; Watch/listen/attend at least 20 NCAA basketball games per season; Have a favorite NCAA basketball team
- Method of interview
- Online panel
- Supplementary notes
- * Northwestern Mutual has been an official sponsor of the NCAA since 2012
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
More information
- Region
- United States
- Survey time period
- March 28 - April 4, 2017
- Number of respondents
- 400 respondents
- Age group
- 18 years and older
- Special properties
- Big fans of NCAA basketball and football; Watch/listen/attend at least 20 NCAA basketball games per season; Have a favorite NCAA basketball team
- Method of interview
- Online panel
- Supplementary notes
- * Northwestern Mutual has been an official sponsor of the NCAA since 2012
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Statistics on "NCAA college sports"
- The NCAA - college sports
The most important statistics
- Revenue of the NCAA by segment from 2012 to 2018 (in million U.S. dollars)*National Collegiate Athletic Association (NCAA) revenue by segment 2012-2018
- NCAA expenses broken down by segment from 2012 to 2018 (in million U.S. dollars)*National Collegiate Athletic Association (NCAA) expenses by segment 2012-2018
- Revenue of the NCAA from television broadcast payments and licensing rights from 2010 to 2023 (in million U.S. dollars)NCAA television and licensing rights revenue 2011-2023
- NCAA revenue returned to Division I conferences and member institutions from 2010/11 to 2017/18 (in million U.S. dollars)NCAA Division I conferences and member institutions revenue distribution 2010-2018
- College football
The most important statistics
- Most watched NCAA college football games in the United States in the 2016 regular season (in millions)NCAA college football most watched games 2016
- NCAA college football television ratings and viewership figures in the United States in the 2018/2019 season (in thousands)NCAA college football TV ratings and viewership 2018
- Total attendance at Division I, II & III college football games from 2003 to 2017 (in millions)*Attendance at Division I, II & III college football games 2003-2017
- College basketball
The most important statistics
- Brand value of the sports event NCAA Men's Final Four from 2012 to 2017 (in million U.S. dollars)*Brand value of the NCAA Men's Final Four 2012-2017
- National TV advertising revenue during NCAA Division I Men's Basketball Championship (March Madness) from 2002 to 2018 (in million U.S. dollars)TV advertising revenue during March Madness 2002-2018
- NCAA division I men's basketball average attendance by team in 2018NCAA division I men's basketball attendance leaders 2018
- March Madness
The most important statistics
- Total paid attendance at NCAA college basketball tournament games from 2000 to 2018 (in 1,000s)*Attendance at NCAA basketball tournament games 2000-2018
- NCAA March Madness basketball tournament average TV viewership from 2013 to 2018 (in million viewers)NCAA basketball March Madness average TV viewership 2018
- Highest-rated televised NCAA basketball national championship games from 1975 to 2018College basketball - TV ratings of NCAA national championship games 2018
- Leading TV advertising categories during the NCAA championship in 2018 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2018
- Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2018
- Number of NCAA college basketball tournament appearances by team from 1939 to 2018College basketball - NCAA tournament appearances 1939-2018
- Number of men's NCAA college basketball final four appearances by team from 1939 to 2018NCAA men's basketball final four appearances by team 1999-2018
- Number of men's NCAA college basketball championships by team from 1939 to 2018NCAA men's college basketball championships by team 1939-2018
- March Madness fan interest
The most important statistics
- Are you going to watch this year’s "March Madness," the NCAA’s college basketball tournament?Interest in watching NCAA's March Madness in the U.S. 2017
- Which NCAA's March Madness games are you going to watch?*NCAA's March Madness games likely to be watched on TV in the U.S. 2017
- Where are you going to watch March Madness games?*Where people in the U.S. will watch NCAA's March Madness 2017
- Preferred location for watching March Madness in the United States in 2018March Madness viewing location in the U.S. 2018
- Where will you get additional information about March Madness?*Preferred media channels for additional information on March Madness in the U.S. 2017
- Would you like to attend a March Madness game in person?Interest in attending a March Madness game in person in the U.S. 2017
- Do you take part in a March Madness office betting/bracket pool?Participation in March Madness office betting/bracket pool in the U.S. 2017
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Statistics
- Fans' awareness of NCAA sponsors (casual dining companies) 2017
- Fans' awareness of NCAA sponsors (automobile companies) 2017
- Fans' awareness of NCAA sponsors (insurance companies) 2017
- Likelihood of fans trying products/services of NCAA sponsors 2017
- Fans' awareness of NCAA sponsors (shipping service companies) 2016
- Fans' awareness of NCAA sponsors (rental car companies) 2017
- Fans' awareness of NCAA sponsors (wireless service companies) 2017
- Fans' awareness of NCAA sponsors (credit card companies) 2017
- Fans' awareness of NCAA sponsors (consumer electronics companies) 2017
- Likelihood of fans recommending products/services of NCAA sponsors 2017
- Fans' awareness of NCAA sponsors (soft drink companies) 2017
- Fans' awareness of NCAA sponsors (candy companies) 2017
- Likelihood of fans supporting products/services of NCAA sponsors 2017
- NCAA college basketball tournament average ticket price 2013
- NCAA college basketball tournament revenue from ticket sales 2013
- Age breakdown of NCAA football TV audience in the U.S. during BCS 2013
- Number of NCAA football TV viewers during 2016 season, by education
- Money spent on NCAA championships travel by membership division 2011/12
- Distribution of NCAA football BCS bowls TV audience in U.S. 2013-14, by ethnicity
Studies
- NCAA college sports
- Football sponsorship in Europe
- Sports sponsorship
- Football in the United Kingdom (UK)
- Motor Sports
- European Championship 2016
- FIFA Financial Report 2017
- 2017 FIFPro Global Employment Report
- FIFA Financial Report 2016
- FIFA Financial Report 2014
- Women's Football Survey
- FIFA Financial and Governance Report 2015
- State of the Media: 2012 Year in Sports
- State of the Media: 2011 Year in Sports
- FIFA Financial Report 2013
Statistics on "NCAA college sports"
- Revenue of the NCAA by segment from 2012 to 2018 (in million U.S. dollars)*
- NCAA expenses broken down by segment from 2012 to 2018 (in million U.S. dollars)*
- Revenue of the NCAA from television broadcast payments and licensing rights from 2010 to 2023 (in million U.S. dollars)
- NCAA revenue returned to Division I conferences and member institutions from 2010/11 to 2017/18 (in million U.S. dollars)
- Most watched NCAA college football games in the United States in the 2016 regular season (in millions)
- NCAA college football television ratings and viewership figures in the United States in the 2018/2019 season (in thousands)
- Total attendance at Division I, II & III college football games from 2003 to 2017 (in millions)*
- Brand value of the sports event NCAA Men's Final Four from 2012 to 2017 (in million U.S. dollars)*
- National TV advertising revenue during NCAA Division I Men's Basketball Championship (March Madness) from 2002 to 2018 (in million U.S. dollars)
- NCAA division I men's basketball average attendance by team in 2018
- Total paid attendance at NCAA college basketball tournament games from 2000 to 2018 (in 1,000s)*
- NCAA March Madness basketball tournament average TV viewership from 2013 to 2018 (in million viewers)
- Highest-rated televised NCAA basketball national championship games from 1975 to 2018
- Leading TV advertising categories during the NCAA championship in 2018 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)
- Number of NCAA college basketball tournament appearances by team from 1939 to 2018
- Number of men's NCAA college basketball final four appearances by team from 1939 to 2018
- Number of men's NCAA college basketball championships by team from 1939 to 2018
- Are you going to watch this year’s "March Madness," the NCAA’s college basketball tournament?
- Which NCAA's March Madness games are you going to watch?*
- Where are you going to watch March Madness games?*
- Preferred location for watching March Madness in the United States in 2018
- Where will you get additional information about March Madness?*
- Would you like to attend a March Madness game in person?
- Do you take part in a March Madness office betting/bracket pool?
- Which of the following casual dining companies is an official sponsor of the NCAA?
- Which of the following automobile companies is an official sponsor of the NCAA?
- Which of the following insurance companies is an official sponsor of the NCAA?
- Are you more or less likely to consider trying a product/service if that product/service is an official NCAA sponsor?
- Which of the following shipping service companies is an official sponsor of the NCAA?
- Which of the following rental car companies is an official sponsor of the NCAA?
- Which of the following wireless service companies is an official sponsor of the NCAA?
- Which of the following credit card companies is an official sponsor of the NCAA?
- Which of the following consumer electronics companies is an official sponsor of the NCAA?
- Are you more or less likely to recommend a product/service to a friend or family member if that product/service is an official sponsor of the NCAA?
- Which of the following soft drink companies is an official sponsor of the NCAA?
- Which of the following candy companies is an official sponsor of the NCAA?
- Are you more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor?
- Average ticket price at NCAA college basketball tournament games from 1980 to 2013 (in U.S. dollars)
- Ticket sales revenue from NCAA college basketball tournament from 2000 to 2013 (in million U.S. dollars)
- Distribution of NCAA football television audience in the United States during the 2013-14 Bowl Championship Series, by age
- College football (NCAA) television audience during the 2016 regular season, by education (in millions)
- NCAA championship travel spending by membership division 2010/11 and 2011/12 (in million U.S. dollars)
- Distribution of NCAA football television audience in the United States in the 2013-14 BCS bowl season, by ethnicity
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