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Retailers' intentions to participate in Black Friday in Denmark 2016

This survey shows retailers' intentions to participate in Black Friday in Denmark in 2016. 21 percent of companies said they were not planning to have special offers on Black Friday that year.

Is your business planning to have special offers on Black Friday this year?

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Source

Release date

November 2016

Region

Denmark

Survey time period

November 2016

Number of respondents

124 companies

Method of interview

Online survey

Supplementary notes

Original survey question: "Forventer din virksomhed at tilbyde særligt gode tilbud på Black Friday i år?"

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