United States: Rewards consumers redeemed their points for 2016, by income

This statistic shows the rewards U.S. consumers redeemed their points for in 2016, by income. The survey revealed that 40 percent of respondents that make less than $20,000 stated that they redeemed their points for gift cards.

For what reward(s) do you usually redeem your points?

Characteristic	Less than $20,000	$20,000 to $34,999	$35,000 to $49,999	$50,000 to $74,999	$75,000 to $99,999	$100,000 or more	prefer not to answer	Grand Total
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Release date

January 2017

More information

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

n=903 all respondents, users of reward programs

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "For what reward(s) do you usually redeem your points?"
Respondents were able to select multiple answers.
Total number of respondents by income:
Less than $20,000: 92
$20,000 to $34,999: 136
$35,000 to $49,999: 131
$50,000 to $74,999: 195
$75,000 to $99,999: 141
$100,000 or more: 172
prefer not to answer: 36

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