Rewards U.S. consumers redeemed their points for in 2016, by income

For what reward(s) do you usually redeem your points?

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Release date

January 2017


United States

Survey time period

August 8 to 20, 2016

Number of respondents

n=903 all respondents, users of reward programs

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "For what reward(s) do you usually redeem your points?"
Respondents were able to select multiple answers.
Total number of respondents by income:
Less than $20,000: 92
$20,000 to $34,999: 136
$35,000 to $49,999: 131
$50,000 to $74,999: 195
$75,000 to $99,999: 141
$100,000 or more: 172
prefer not to answer: 36

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