Survey: reliability of natural cosmetics specialized stores Italy 2016, by gender

This chart illustrates the opinion about where it is better to purchase natural cosmetics in Italy in 2016, broken down by gender. As of the survey period, both female and male respondents where almost equally divided (50 percent) between specialized stores and a generic points of sale when it came to buy natural cosmetic products.

According to you, are specialized stores more reliable than generic points of sale when it comes to buy natural cosmetics?

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Release date

March 2016



Number of respondents

1,492 respondents

Age group

18 years and older

Special properties

consumers who purchased natural cosmetics at least once in the three months prior to survey

Supplementary notes

The original survey question was phrased by the source as follows: “Pensando ai cosmetici naturali, secondo te sono più garantiti come davvero naturali quelli acquistati nei negozi secializzati (erboristeria o negozio monomarca) rispetto a quelli comprati in altri punti vendita generici (profumeria, grande distribuzione..)?".

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