Average revenue per user (ARPU) of mobile broadband in Europe from 2011 to 2018
(in euros per month)
Mobile broadband: ARPU development in Europe 2011-2018
The average revenue per user (ARPU) of mobile broadband customers in Europe has fallen steadily since 2011, reaching an estimated 14.8 euros per month in 2018. This is a decrease of 22.9 percent on the ARPU generated in 2011.

Shrinking need for mobile broadband

The decline of mobile broadband, as demonstrated by the falling ARPU and the diminishing penetration rate in countries such as the United Kingdom (UK), can partially be attributed to the increased speeds and reliability that comes with 3G and 4G mobile networks. Instead of relying on a dongle or datacard, users can connect directly from their phone, or connect a laptop to the internet using a mobile device to create a tethered connection.
One sign of this phenomenon is the increased volume of data consumed by mobile users in many regions. In March 2011, the average monthly mobile data used per active SIM card in Great Britain (GB) reached .11 gigabytes. By June 2017, average data volumes increased to 1.9 gigabytes per active British SIM card.


5G on the horizon

   5G is the primary tech that looks set to change how we connect in the future. Offering peak speeds up to 20x faster than 4G and a much greater maximum bandwidth, 5G should revolutionize mobile data not just for consumers, but for a range of commercial and industrial applications. By 2025, it is expected that the number of 5G connections will grow to 1.1 billion worldwide.
Average revenue per user (ARPU) of mobile broadband in Europe from 2011 to 2018
(in euros per month)
Average revenue per user in euros per month
201814.8
201714.9
201614.9
201515.3
201415.2
201316
201218
201119.2
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Sources

Release date

January 2019

Region

Europe

Survey time period

2011 to 2018

Special properties

region is ETNO perimeter*

Supplementary notes

*The source adds the following information: "this includes both ETNO & non-ETNO companies in the countries in which ETNO members operate.
ETNO perimeter: Albania, Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Fyrom, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK"

Mobile broadband: ARPU development in Europe 2011-2018
The average revenue per user (ARPU) of mobile broadband customers in Europe has fallen steadily since 2011, reaching an estimated 14.8 euros per month in 2018. This is a decrease of 22.9 percent on the ARPU generated in 2011.

Shrinking need for mobile broadband

The decline of mobile broadband, as demonstrated by the falling ARPU and the diminishing penetration rate in countries such as the United Kingdom (UK), can partially be attributed to the increased speeds and reliability that comes with 3G and 4G mobile networks. Instead of relying on a dongle or datacard, users can connect directly from their phone, or connect a laptop to the internet using a mobile device to create a tethered connection.
One sign of this phenomenon is the increased volume of data consumed by mobile users in many regions. In March 2011, the average monthly mobile data used per active SIM card in Great Britain (GB) reached .11 gigabytes. By June 2017, average data volumes increased to 1.9 gigabytes per active British SIM card.


5G on the horizon

   5G is the primary tech that looks set to change how we connect in the future. Offering peak speeds up to 20x faster than 4G and a much greater maximum bandwidth, 5G should revolutionize mobile data not just for consumers, but for a range of commercial and industrial applications. By 2025, it is expected that the number of 5G connections will grow to 1.1 billion worldwide.
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