Leading fashion apps in Europe 2022, by downloads

Published by
Stephanie Chevalier,
Oct 10, 2022
In the first half of 2022, Shein was the most downloaded fashion app in Europe, with 20.7 million downloads. It was followed by Vinted, with 13.3 million downloads, and Trendyol and Zalando, each recording just over 8 million downloads. Three of the top five fashion retailers with the most app downloads in Europe during this period have their headquarters in European countries. The remaining two companies, fast fashion retail giant Shein and e-commerce platform Trendyol, are based in China and Turkey, respectively.

Most downloaded fashion apps in Europe in 1st half 2022 (in millions)

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Release date

October 2022

Region

Europe

Survey time period

H1 2022

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Overview

6

Manufacturing and trade

7

Retailer suppliers

6

Environmental impact

4

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Topics

SHEINFashion e-commerce in the United StatesFast fashion in EuropeFashion e-commerce in the United KingdomFashion e-commerce worldwide
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