Share of B2C e-retail consumer spending in Japan 2014, by type

The statistic depicts the distribution of B2C e-commerce consumer expenditure in Japan in 2014, broken down by type. During the measured period, paid online services accounted for 35 percent of total online retail consumer spending in Japan.

Distribution of business to consumer (B2C) e-commerce consumer expenditure in Japan in 2014, by type

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Release date

February 2016



Survey time period


Supplementary notes

*Product Sales include food, beverages, alcohol, household appliances, AV devices, computers and peripherals (not including online games), books (not including digital publishing), music and video software, cosmetics, pharmaceuticals, miscellaneous goods, furniture, interior products, automobiles, motorcycles, auto parts, office supplies, stationery, and others.
**Services include travel, eating & drinking, tickets, finance and other services (healthcare, insurance, beauty & barbers, accommodation, education, and others).
***Digital includes digital publishing (electronic books and digital magazines), paid music streaming, paid video streaming, online games, and others.

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