Sports labels considered to be 'cool' among kids Australia 2007 and 2016

This statistic displays the sports brands that are considered to be 'cool' among children in Australia in 2007 and 2016. During the survey period in 2016, 39.1 percent of children aged between 6 and 13 years considered Nike to be 'cool', compared to 13.2 percent of children in that age group who thought of Puma.

Sports brands that are considered to be 'cool' among children in Australia in 2007 and 2016

20072016
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Source

Release date

April 2017

Region

Australia

Survey time period

January to December 2007 and January to December 2016

Number of respondents

2,284 (2007); 2,906 (2016)

Age group

6 to 13 years

Supplementary notes

The question was phrased by the source as follows: "What is really cool?".

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