Online shopping in Denmark via apps 2017, by product category

Published by
Stephanie Chevalier,
Oct 13, 2021
This survey shows the share of online shoppers who shopped via e-commerce apps in Denmark in 2017, by product category. The survey found that 26 percent of respondents have purchased consumables, food and drinks via shopping apps.

Share of online shoppers who shopped via e-commerce apps in Denmark in 2017, by product category

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Release date

April 2017

Region

Denmark

Survey time period

2016

Number of respondents

577 respondents

Age group

18 years and older

Special properties

have installed apps on smartphone or tablet

Method of interview

Online panel

Supplementary notes

Original survey question: "Inden for hvilke kategorier har du i løbet af de seneste 3 manader købt varer eller tjenesteydelser ved brug af en app pa din smartphone eller tablet?" / "Which category products have you purchased via an app in the last 3 months?"

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