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Share of online shoppers who shopped via e-commerce apps in Denmark in 2017, by product category

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Online shopping in Denmark via apps 2017, by product category This survey shows the share of online shoppers who shopped via e-commerce apps in Denmark in 2017, by product category. The survey found that 26 percent of respondents have purchased consumables, food and drinks via shopping apps.
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Description Source More information
This survey shows the share of online shoppers who shopped via e-commerce apps in Denmark in 2017, by product category. The survey found that 26 percent of respondents have purchased consumables, food and drinks via shopping apps.
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Release date
April 2017
Region
Denmark
Survey time period
2016
Number of respondents
577 respondents
Age group
18 years and older
Special properties
have installed apps on smartphone or tablet
Method of interview
Online panel
Supplementary notes
Original survey question: "Inden for hvilke kategorier har du i løbet af de seneste 3 manader købt varer eller tjenesteydelser ved brug af en app pa din smartphone eller tablet?" / "Which category products have you purchased via an app in the last 3 months?"

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