Online shopping in Denmark via apps 2017, by product category

Share of online shoppers who shopped via e-commerce apps in Denmark in 2017, by product category

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Release date

April 2017



Survey time period


Number of respondents

577 respondents

Age group

18 years and older

Special properties

have installed apps on smartphone or tablet

Method of interview

Online panel

Supplementary notes

Original survey question: "Inden for hvilke kategorier har du i løbet af de seneste 3 manader købt varer eller tjenesteydelser ved brug af en app pa din smartphone eller tablet?" / "Which category products have you purchased via an app in the last 3 months?"

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