Reasons to shop in foreign online shops among Danish consumers 2018

This statistic displays the reasons for shopping in foreign online shops in 2018 in Denmark. The most popular reasons, according to 23 percent of respondents, were that it was money-saving and that the product could only be purchased from a foreign webshop. The least common reason, according to three percent of respondents was that the foreign webshop provides better service.

Reasons why consumers shopped in foreign online shops in Denmark in 2018

Share of respondents
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Release date

February 2019



Survey time period

Q2 2016

Number of respondents

4,949 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "I hvilket land hører internettbutikken, som du senest har handlet i, hjemme?" ; "Hvad er den primære årsag til at du valgte at handle i en udenlandsk internetbutik?"

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Statistics on "E-commerce in Denmark"

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