Innovation activities in email marketing in the United Kingdom (UK) 2016-2018

This statistic shows the results of a survey on innovation intentions regarding email marketing activities in the United Kingdom (UK) from 2016 to 2018. Creative use of behavioral triggers remained to be considered the main innovation tool, its popularity increased from 58 percent in 2017 to 60 percent the following year. In 2018, 17 percent of respondents reported that they were going to use artificial intelligence to innovate their email marketing activities.

How do you intend to innovate with email in 2018?

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Release date

June 2018


United Kingdom

Survey time period

2016 to 2018*

Number of respondents


Special properties

company, in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2018.
** n (2018) = 294; n (2017) = 548; n (2016) = 468
The source adds the following information: "Use of artificial intelligence to improve performance’ is a new option for the 2017 survey, so there is no trend data."

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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