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Innovation activities in email marketing in the United Kingdom (UK) 2016-2019

This statistic shows the results of a survey on innovation intentions regarding email marketing activities in the United Kingdom (UK) from 2016 to 2019. Creative use of behavioral triggers remained to be considered the main innovation tool, its popularity increased from 60 percent in 2018 to 68 percent the following year. In 2019, 25 percent of the respondents reported that they were going to use artificial intelligence to innovate their email marketing activities.

How do you intend to innovate with email in the next 12 months?

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Release date

September 2019


United Kingdom

Survey time period

2016 to 2019*

Number of respondents


Special properties

company, in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2019.
** n (2019) = 217; n (2018) = 294; n (2017) = 548; n (2016) = 468
The source adds the following information: "Use of artificial intelligence to improve performance’ is a new option for the 2017 survey, so there is no trend data."

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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