During a 2019 survey carried out among marketers from across the globe, 68 percent of respondents stated they were planning come up up with more creative uses of behavioral triggers in their email marketing activities in the 12 months following the survey; 25 percent of the respondents reported that they were going to use artificial intelligence to innovate their email marketing.
Future innovation activities in email marketing worldwide as of 2019
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Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Future innovation activities in email marketing worldwide as of 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/710321/email-marketing-innovation-intentions-uk/
Econsultancy. "Future innovation activities in email marketing worldwide as of 2019." Chart. September 30, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/710321/email-marketing-innovation-intentions-uk/
Econsultancy. (2019). Future innovation activities in email marketing worldwide as of 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/710321/email-marketing-innovation-intentions-uk/
Econsultancy. "Future Innovation Activities in Email Marketing Worldwide as of 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/710321/email-marketing-innovation-intentions-uk/
Econsultancy, Future innovation activities in email marketing worldwide as of 2019 Statista, https://www.statista.com/statistics/710321/email-marketing-innovation-intentions-uk/ (last visited September 01, 2024)
Future innovation activities in email marketing worldwide as of 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/710321/email-marketing-innovation-intentions-uk/