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Effect of influencers on purchase decisions in Germany 2016, by age group

Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?

by Evgeniya Koptyug, last edited Nov 5, 2018
Effect of influencers on purchase decisions in Germany 2016, by age group This statistic shows the results of a survey on the effect of influencers on purchase decisions in Germany as of 2016, by age group. At the time of the survey, 50 percent of respondents in the 14-19 age group stated that they bought a product in the last 12 months because of advertising from bloggers, YouTubers or other celebrities for these products. The same was true for 33 percent of respondents in the 20-29 age group.
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Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?

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