Effect of influencers on purchase decisions in Germany 2016, by age group
This statistic shows the results of a survey on the effect of influencers on purchase decisions in Germany as of 2016, by age group. At the time of the survey, 50 percent of respondents in the 14-19 age group stated that they bought a product in the last 12 months because of advertising from bloggers, YouTubers or other celebrities for these products. The same was true for 33 percent of respondents in the 20-29 age group.