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Effect of influencers on purchase decisions in Germany 2016, by age group

This statistic shows the results of a survey on the effect of influencers on purchase decisions in Germany as of 2016, by age group. At the time of the survey, 50 percent of respondents in the 14-19 age group stated that they bought a product in the last 12 months because of advertising from bloggers, YouTubers or other celebrities for these products. The same was true for 33 percent of respondents in the 20-29 age group.

Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?

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Sources

Release date

May 2017

Region

Germany

Survey time period

Q4 2016

Number of respondents

3,500 internet users

Age group

14 years and older

Method of interview

Online survey

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