Try our corporate solution for free!
(212) 419-8286

Conversion rate of selected products for online purchases in Germany October 2017

This statistic shows the results of a survey on the conversion rates of selected products with regard to online purchases in Germany in October 2017. The conversion rate refers to the share of consumers who bought a product online after looking for information about a product on the internet. Apps had a conversion rate of 86.4 percent during the period of consideration.

Ranking of leading product groups by conversion rate in Germany October 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2017



Survey time period

October, 2017

Number of respondents

141,271 cases

Age group

14 years and older

Special properties

users of stationary and/or mobile offers in the last three months: representation of the top ten of a total of 61 products

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The question was phrased by the source as follows: "Which of the following products have you researched on the internet?" / "Have you bought any of the following products online via the internet within the last 12 months?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.