Online purchase: selected product conversion rates Germany October 2017

This statistic shows the results of a survey on the conversion rates of selected products with regard to online purchases in Germany in October 2017. The conversion rate refers to the share of consumers who bought a product online after looking for information about a product on the internet. Apps had a conversion rate of 86.4 percent during the period of consideration.

Ranking of leading product groups by conversion rate in Germany October 2017

Characteristic	Conversion rate
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Release date

November 2017

More information

Region

Germany

Survey time period

October, 2017

Number of respondents

141,271 cases

Age group

14 years and older

Special properties

users of stationary and/or mobile offers in the last three months: representation of the top ten of a total of 61 products

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The question was phrased by the source as follows: "Which of the following products have you researched on the internet?" / "Have you bought any of the following products online via the internet within the last 12 months?"

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