According to a 2023 survey, Facebook influenced U.S. consumers the most when it came to holiday gifts. In turn, YouTube was the second most influential social network for holiday gift shopping in the United States. Instagram, meanwhile, served as a source of inspiration for 45 percent of shoppers.
Social media platforms with the most influence on holiday purchase decisions in the United States in 2023
Characteristic
Share of respondents
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Tinuiti. (October 19, 2023). Social media platforms with the most influence on holiday purchase decisions in the United States in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti. "Social media platforms with the most influence on holiday purchase decisions in the United States in 2023." Chart. October 19, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti. (2023). Social media platforms with the most influence on holiday purchase decisions in the United States in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti. "Social Media Platforms with The Most Influence on Holiday Purchase Decisions in The United States in 2023." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti, Social media platforms with the most influence on holiday purchase decisions in the United States in 2023 Statista, https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/ (last visited September 01, 2024)
Social media platforms with the most influence on holiday purchase decisions in the United States in 2023 [Graph], Tinuiti, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/