Most influential social networks on holiday shopping in the U.S. 2023

Published by
Stephanie Chevalier,
Nov 29, 2023
According to a 2023 survey, Facebook influenced U.S. consumers the most when it came to holiday gifts. In turn, YouTube was the second most influential social network for holiday gift shopping in the United States. Instagram, meanwhile, served as a source of inspiration for 45 percent of shoppers.

Social media platforms with the most influence on holiday purchase decisions in the United States in 2023

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Sources

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not provide the exact survey date.

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Statistics on " Social commerce in the United States "

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Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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