Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type

Exclusive Premium Statistic

Global social users who discover brands via selected sources 2018, by user type This statistic presents the share of social media users who discover brands via selected online sources as of the first quarter 2018, by user type. According to the findings, across all social media sources, heavy social media users reported higher discovery rates of brands relative to their counterparts. As such, 18 percent of heavy social media users stated to discovering brands either through celebrity endorsements or reviews from expert bloggers, while only 10 percent of light social media users claimed the same.
Show more
Light userMedium userHigh userHeavy user
-----
-----
-----
Light userMedium userHigh userHeavy user
-----
-----
-----

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents the share of social media users who discover brands via selected online sources as of the first quarter 2018, by user type. According to the findings, across all social media sources, heavy social media users reported higher discovery rates of brands relative to their counterparts. As such, 18 percent of heavy social media users stated to discovering brands either through celebrity endorsements or reviews from expert bloggers, while only 10 percent of light social media users claimed the same.
Show more
Release date
July 2018
Region
Worldwide
Survey time period
Q1 2018
Number of respondents
81,099 respondents
Age group
16-64 years
Special properties
social media users from light, medium, high, to heavy users

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Influencer marketing in the Netherlands"

  • Online and social media advertising
The most important statistics
  • Instagram influencers
  • Video bloggers
  • Other influencers
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News