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Global social users who discover brands via selected sources 2018, by user type

This statistic presents the share of social media users who discover brands via selected online sources as of the first quarter 2018, by user type. According to the findings, across all social media sources, heavy social media users reported higher discovery rates of brands relative to their counterparts. As such, 18 percent of heavy social media users stated to discovering brands either through celebrity endorsements or reviews from expert bloggers, while only 10 percent of light social media users claimed the same.

Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type

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Release date

July 2018



Survey time period

Q1 2018

Number of respondents

81,099 respondents

Age group

16-64 years

Special properties

social media users from light, medium, high, to heavy users

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Statistics on "Social commerce"

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