This statistic shows the share of consumers in the United States who prefer to purchase natural or organic oral care products as of May 2017, by gender. During the survey, 34 percent of responding female U.S. consumers reported that they prefer to purchase toothpastes that are natural or organic.
Share of consumers who prefer to purchase natural or organic oral care products as of May 2017, by gender
Respondents who use oral care products at least once per month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the oral care category?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Share of consumers who prefer to purchase natural or organic oral care products as of May 2017, by gender [Graph]. In Statista. Retrieved September 25, 2020, from https://www.statista.com/statistics/714434/oral-care-natural-organic-product-consumer-preference-by-gender-us/
Statista Survey. "Share of consumers who prefer to purchase natural or organic oral care products as of May 2017, by gender." Chart. June 1, 2017. Statista. Accessed September 25, 2020. https://www.statista.com/statistics/714434/oral-care-natural-organic-product-consumer-preference-by-gender-us/
Statista Survey. (2017). Share of consumers who prefer to purchase natural or organic oral care products as of May 2017, by gender. Statista. Statista Inc.. Accessed: September 25, 2020. https://www.statista.com/statistics/714434/oral-care-natural-organic-product-consumer-preference-by-gender-us/
Statista Survey. "Share of Consumers Who Prefer to Purchase Natural or Organic Oral Care Products as of May 2017, by Gender." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/714434/oral-care-natural-organic-product-consumer-preference-by-gender-us/
Statista Survey, Share of consumers who prefer to purchase natural or organic oral care products as of May 2017, by gender Statista, https://www.statista.com/statistics/714434/oral-care-natural-organic-product-consumer-preference-by-gender-us/ (last visited September 25, 2020)
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