• Finland: share of selected major companies using e-commerce product features 2019

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This statistic shows the share of selected major companies using e-commerce product features designed for digital user experience in Finland in 2019, by type of feature. In that year, detailed product or service information feature was the most common among the surveyed companies, 93 percent of companies having it on their website. Another common feature, promotion of CSR on the website, accounted for a share of 88 percent. In the same year, product comparison feature was provided by 36 percent of companies.

Share of selected major companies using e-commerce product features designed for digital user experience in Finland in 2019, by type of feature

Characteristic	Share of companies
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Source

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Sources

Release date

November 2018

More information

Region

Finland

Survey time period

2019

Special properties

66 B2B and B2C company brands from 16 different industries with significant turnover and decision-making bodies located in Finland

Supplementary notes

The source adds the following information:
"Due to the fact that not every type of online activity is necessary for every business sector, the percentages only include companies for which the online activity in question is considered necessary."